Farmland Drainage System Assignment Example | Topics and Well Written Essays - 500 words

Farmland Drainage System - Assignment Example The developers of the system have a crucial role in determining which materials are the most environmentally friendly to be used within the system. They determine what implements are the most environmentally friendly at the most affordable price. The aim of the project is to minimize costs and increase efficiency of land use. The financiers of the projects have a crucial role in determining whether the implements used to create the system are environmentally friendly to be consumed by other users. However, they make this decision based on the profitability of the available options. It is crucial that they maintain an objective approach towards their responsibility to the society through CSR. The farmers who may potentially implement this drainage system have the final say as to whether they have all the facts to make an informed decision as pertains the effects the system would have on their land and their productivity. Environmental Pollution is one of the greater problems facing societies worldwide. It is said that environmental pollution (air pollution to be precise) causes 20% of deaths around the world annually, according to data gathered by the World Health Organization in partnership with the World Bank. Air pollution through carbon emissions from factories, automobiles and the day-to-day activities of the human race affects the ozone layer in negative ways. This pollution has led to the intoxication of clouds, leading to acid rain. This kind of rain water is detrimental for farm use and as such, there has to be consideration of the location of the land on which the drainage system would be used. Owing to pollution, global warming has resulted in the drastic change in weather patterns. The normal seasonal patterns have been affected in terms of their timing and their severity. Summers have been found to be extremely hot while winters have been extremely cold. This situation may impede the effective use of the drainage system. It

Microenvironmental Factors Affecting Toyota Essay Example for Free

Microenvironmental Factors Affecting Toyota Essay Microenvironmental factors are â€Å"The factors close to the company that affect its ability to serve its customers† [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers, competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result in the company failing. Toyota study their customers and saw that they wanted a car with better fuel consumption and as a result Toyota decided to make the Prius, their first hybrid car. Toyota dealt with their customers by setting up website to educate the customers about the Toyota Prius. They took advantage of Earth Day to send out green seed cards shaped like Toyota’s logo to prospective buyers and they also gave away some green Prius at Earth Day events. However, Toyota did not recognise that consumers normally don’t buy cars for the saving in the long-run so â€Å"fuel savings are not going to be the key it convincing people to purchase the Prius† [principles of marketing]. As a result of this Toyota have asked governments to give tax cuts to cars with better fuel consumption. Competitors are any company in the same market place as your company. In order of a company to be successful in the market place a competitors most grain a competitive advantage over its competitors. Toyota has been successful in maintaining its competitive advantage although competitors like Citroen have cars which are just as efficient as the Toyota Prius, â€Å"Toyota is still the market leader in this segment† [principles of marketing]. They have done this by capturing people imagination by being the first Hybrid car on the market and through the effective use of advertisement. Publics are any group that has an actual or potential interest in an organisation’s ability to achieve its objectives. Good relations with the public help to enhance the company’s reputation so helping to increase in sales. The biggest factors of the Toyota Prius’ microenvironment are media and the government. Toyota has worked with Government bodies and has asked for tax incentives encourage people to buy more environmentally friendly cars to increase the amount of hybrids sold. Toyota also has spent 15m of its 200m annual marketing budget on the Prius. It has introduction ads that appealed more to peoples’ emotion to get them to buy the Prius. Overall, Toyota has analysed its icroenvironment extremely well as it has maintaining its competitive advantage over it competitors and has sold over 1m Prius with the waiting list of the Prius waiting list being over 18 month and becoming a status symbol among Hollywood stars. Question 2: The macro environment consists of six forces that affect the whole microenvironment, demographic, economic, natural, technological, political and cultural forces. The Toyota Prius is such a highly technologically advanced vehicle with its four cylinder petrol engine and 33-kilowatt electric motor. This could be one of the demographic factors that prompted the introduction of the Prius for Toyota. The Prius appeals to Generation Y also known as the â€Å"echo boomers† who were born between 1977 and 1994. Their comfort with computers, digital technology and overall technical advances prove they are and attractive target for marketers wanting to create a device at the high end of new, innovative devices on the market today e. g. iPad , Toyota Prius. The economic environment consists of the factors that affect consumer buying power and spending patterns. With many countries experiencing economic recession, consumer purchasing power is reduced. People have less money and now have to spend more carefully. The recent high petrol prices are causing a rising demand for greener, more fuel efficient cars that are cheaper to run. Several governments are providing incentives to people to buy these hybrid cars. In the UK, the government is offering reduced car tax on initial purchase. Electric car drivers can also avoid the ? 8 per day Congestion Charge in London. Toyota must be aware of and keep up with the technological environment which includes the forces that create new technologies, creating new product and market opportunities. This is the most rapidly changing environment. By introducing the Toyota Prius, the company has gained a technological initiative in the hybrid market. Toyota knew that their target market for this product would include technology enthusiasts, or ‘techies’ as they are known, and included reference to the cars leading technology in their advertisements. Natural forces also affected Toyotas decision to manufacture a hybrid car. Consumers are becoming more concerned about the environment and about how the products they purchase have an effect on it. Petrol and diesel are both non-renewable fossil fuels which release carbon emissions that contribute to global warming. Therefore there is a demand in the market for alternatives to petrol-powered vehicles, such as electric cars. Hybrid cars like the Toyota Prius offer improved gas mileage and emissions standards. Toyota have used this opportunity to position themselves in the market as an ‘environmentally concerned company’ Toyota needs however, to be aware of the political environment which may pose restrictions on its business activity. The political environment includes laws, government agencies and pressure groups that influence and limit various organisations and individuals in a given society. Recently, the EU commission announced new legislation which will be brought in that requires all manufacturers selling cars in the European Union to lower average CO2 emissions of new cars. The governments of some countries have intervened and offered tax incentives to stimulate the purchase of clean-fuel and high-mileage hybrid cars. Cultural values have an effect on the products people choose to buy. Although core values and beliefs held by society are quite persistent, secondary cultural values are more open to change. Recent changes in cultural values include a greater appreciation for nature. People are starting to realise that nature is finite and fragile. They are beginning to seek out more environmentally-friendly products, one of these being fuel-efficient cars. Toyota has responded to this by introducing the Toyota Prius onto the market. Even in Hollywood it seems that it is now cool to be environmentally responsible as a range of A-listers are now owners this hybrid car. Question 3:  Toyota has ran a masterful marketing campaign so far. It has become the â€Å"environmentally concerned† car manufacturer and the technology leader in the hybrid car market. It has targeted â€Å"techies† and early adopters by educating consumers about the new car. Toyota have used the power of the internet to promote the Prius. The first thing they did was educate consumers about the prius. They launched a website to distribute the information and sent 40000 e-brochures to likely buyers. It worked. The Prius â€Å"flew out of dealer’s showrooms† and they even had difficulty â€Å"keeping up with demand†. They also ran print ads with tag lines such as â€Å"when it sees red it charges†, an emotional reference, and they ran television ads as well. By using these marketing tools to great effect the company was firmly established as a caring brand in the consumer’s mind. The new â€Å"environmentally concerned† Toyota is clearly a hit with customers as it sold 400000 hybrids in 2006 alone. It has even succeeded in making being green cool as a host of Hollywood celebrities like Cameron Diaz and even Arnold Schwarzenegger has one to park, ironically, beside his giant hummer. Another effective strategy was to become the market leader in a new technology. It was risky to jump into the market that soon as it could have cost the company a lot of money if it didn’t work out. Toyota always subtly stresses the technology aspect of the car in its advertising. Surprisingly hybrids aren’t all that efficient. The citroen CZ, C1 and C3 all have better fuel consumption than the Prius, but it doesn’t matter as Toyota â€Å"have captured people’s minds†. It’s marketing campaigns have won over the environmentally conscious companies like IKEA, who are switching their car fleet to hybrids. Toyota’s efforts have left other car makers â€Å"racing to catch up†. Marketing segmentation was used to great effect by Toyota. It set out very early on to target the â€Å"techies† and the â€Å"early adapters† through emails and the online website. â€Å"Many Prius owners are immersed in technology†, they even have their own website called â€Å"Priusenvy. com†. It really has taken off with the â€Å"techies†. They were able to make changes such as â€Å"cruise control† and a â€Å"sniffer† to the car without the help of a qualified mechanic or engineer. This success can be attributed to the narrow targeting of the cars. Toyota could improve its strategy by appealing more to the general market for cars. Today the cost of a Prius is significantly lower than it was when it first came out. Perhaps it’s time to focus on what a great small family car it would make or how it might suit a professional, like a teacher for example. There are many environmentally conscious people among the ranks of the middle class families of Ireland. By honing in on the small family market Toyota could bring an alternative to the Ford Mondeo and the Volkswagon Passet. Overall Toyota has done almost everything right with the Prius. When we think â€Å"Hybrid† we think â€Å"Prius† exactly like â€Å"MP3† and â€Å"iPod†. That is the sign of an extremely efficient marketing campaign.

The Future is Here Essay -- essays papers

The Future is Here Abstract The school is one of the few institutions that has suffered the least changes over the centuries, but technology is gradually changing that. Teachers and students alike can take advantage of new methods and aids introduced in the classroom. The use of technology can make learning more challenging and motivating, by increasing the number of ways a teacher has to reach his/her students. Students have new tools to help them learn, and in the process bond with their teachers. Technology however is not without its detriments. When applied improperly, it can have negative consequences. Students may start to depend on it too much, and in the process lose creativity and focus. It can also lead to a lack of interaction with their peers, which hurts their social skills. The advantages far supersede the negatives, and the key is to find a balance between the old and the new. Technology is one of the biggest contradictory issues of our times. Some believe it helps people’s busy lives, and some believe it is causing problems among people, such as laziness and lack of culture. But when it comes to technology in education, the situation becomes even more complicated. Internet, software, computers, media in general and television are some of today’s privileges that are used in education. Some people believe that students are becoming so dependent on technology that their learning process is becoming jeopardized. But technology, if well used, can improve students’ learning skills. After performing many researches, it becomes clear that there are more advantages than disadvantages of adding technology in education. According to Young (2003), education is the way we make sure to build technology into the exper... ...ools available is not only helpful, but smart as well. Reference List: Bellis, M. (2003). The history of computers. Retrieved November 5, 2003 from http://inventors.about.com/library/blcoindex.htm Famous scots. (2003, September 26). Retrieved November 5, 2003 from http://www.scotshistoryonline.co.uk/famscots.html Hamilton, K. (2000). Presenting to different types of learner. Retrieved Novemver 5, 2003 from http://webhome.idirect.com/~kehamilt/spklearn.html Hopkinson, N. (2003). For media-savvy tots, TV and DVD compete with ABCs. The Washington Post. A01. Retrieved October 29, 2003. Johnson, D., Liu, L., & Maddux, C. (2000). Integration of technology into the classroom. New York: The Haworth Press. Means, B., Padilla, C., & Penuel, W. (2001). The connected school: Technology and learning in high school. San Francisco: Jossey-Bass.

Man-made environment issue- Eutrophication Essay

Eutrophication is the ecosystem response to the addition of artificial or natural substances to an aquatic system. (Schindler, David and Vallentyne, John R. 2004)Most people don’ t really know about it, so I’m writing this essay to tell some facts about two major causes, the bad effect in my country – China and the prevention and reversal and how can the algae be used to make more benefit to the world and people who live on it. The two major causes of eutrophication are excess nitrates and excess phosphates in water. (e-How Jul 05, 2012)Many farmers use fertilizers to make their plants grow better, but one of the most frequently-used fertilizers is the fertilizer which contain nitrates and phosphates. Once fertilizer is applied, the nitrates, which are water soluble, will leach into groundwater or erode and end up in surface runoff. Phosphates will adhere to soil articles, and often accumulate in soil and erode, along with soil, into aquatic environments. ( Smith, V. H. ; Tilman, G. D. ; Nekola, J. C. 1999. ) Meanwhile, nitrates can also vaporize into the atmosphere, where they become a major source of acid rain. When the raindrops drop into lakes or rivers and streams, there are nitrates that come into water and cause the eutrophication. The bad effect of eutrophication in China is really serious. One of the most famous ones is the Tai River blue-green algae in 2007. Because of the eruption of blue-green algae, the water can’t be used at all. It smells like something is becoming putrid. Also some algal blooms are toxic to plants and animals. It has affected the citizen’s lives; they can just drink and use the water which was brought in shops. The urgent demand of the water has caused the price of the water to became more and more expensive. (Face to the Tai River blue-green algae 2007) It has not only brought people a lot of inconvenience but it also causes ecological consequences. â€Å"The general types of ecological consequences include: reduction in biodiversity, die-off of certain organisms, reduction in visibility and mobility functions due to biotic overgrowth. † (Eutrophication December 18, 2007) Because it causes a lot of biont to die, it breaks the balance of the natural world. Once the balance is broke, it’ll take a lot of time and plenty of human interference to fix it. In addition, it also affects the pocketbook of fishermen. There was less fish so fishermen could not catch many fish. (Face to the Tai River blue-green algae 2007) Even though eutrophication is just like an evil, there are still some ways to make it better. First of all, people can solve it by using biont that can remove or eat the nitrates or algae. â€Å"One proposed solution to eutrophication in estuaries is to restore shellfish populations, such as oysters. Oyster reefs remove nitrogen from the water column and filter out suspended solids, subsequently reducing the likelihood or extent of harmful algal blooms or anoxic conditions. †(Kroeger, Timm, 2012) And some plants, such as water hyacinth, Alternanthera sessilis, Zizania aquatica and plants like them are also helpful. ( No data,2008). The second one is a future work: minimizing nonpoint pollution. People can make riparian buffer zones which are interfaces between a flowing body of water and land. Creating riparian buffer zones nearby farms and roads is an efficient way to manage the eutrophication problem goes further. ( Angold P. G. 1997) At the mean time, government can manage this problem by promulgating policy. The policy can be broken into four major sectors: technologies, public participation, economic instruments, and cooperation. Technologies include all kinds of technologies that can prevent the eutrophication or can make it within a region. (Oglesby, R. T. and Edmondson, W. T. 1966. ) For example, the treatment of sewage is one of them. Public participation is used to make sure people do something to help reverse the eutrophication so that the policy will be effective. The economic instruments are used to give incentives to those who are eco-friendly. (â€Å"Planning and Management of Lakes and Reservoirs: An Integrated Approach to Eutrophication. † 2000) The cooperation between different organizations is really necessary to prevent it spreading further. Lastly, sponsoring people to use algae is also a good idea. China is a good example. The supply of crabs in China is always less than demand because Chinese love eating crabs. But the same crabs in Germany were so much that cause a lot of problems. The reason is Chinese eat them but German don’t eat them. This means Chinese know how to use them, but Germans don’t. However, how to use eutrophication? I’ll talk about it in next paragraph. Although there are lots of bad effects of eutrophication, it is also possible to use the algae. First, they are used as fertilizers, soil conditioners and are a source of livestock feed. People can also eat them. â€Å"It is a complete protein with essential amino acids and it contains high amounts of simple and complex carbohydrates which provide the body with a source of additional fuel. † (Uses of Algae as Energy source, Fertilizer, 2013) From this we can see, the algae not only can be eaten but it also has a high level of nutrition. They are good for humans, animals and land. As they are crude, it won’t hurt the environment and they don’t use a lot of energy. As a result, the eutrophication also has a good aspect. To conclude, although there are a lot of causes of eutrophication, there are still ways to solve the problem. By these solutions, people can be successes in managing the eutrophication and even use it as a kind of resource. This can be helpful to the short of resources and the environment. At last, I hope after reading my essay, you can learn more about eutrophication! Reference list Angold P. G. (1997). â€Å"The Impact of a Road Upon Adjacent Heathland Vegetation: Effects on Plant Species Composition†. The Journal of Applied Ecology 34 (2): 409–417. Doi:10. 2307/2404886. JSTOR 2404886. [Accessed 13 April 2013] eHOW, (2012) Causes & Effect of Eutrophication [online] Available at: http://www. ehow. com/info_8387377_causes-effects-eutrophication. html [Accessed 13 April 2013] Face to the Tai River blue-green algae (2007) [online] Available at: http://news. sina. com. cn/c/2007-06-11/172513203878. shtml [Accessed 13 April 2013] How to manage eutrophication (2007) [online] Available at: http://www. goootech. com/solutions/detail/73015891. html [Accessed 13 April 2013] Schindler, David and Vallentyne, John R. (2004) Over fertilization of the World’s Freshwaters and Estuaries, University of Alberta Press, p. 1 [Accessed 13 April 2013] Uses of Algae as Energy source, Fertilizer, Food and Pollution control (2013) [online] Available at: http://www. oilgae. com/algae/use/use. html [Accessed 13 April 2013]

My Life Of A Cab Calloway - 1837 Words

Cab Calloway was born in Rochester, New York, on Christmas Day in 1907. The family relocated to Baltimore, Maryland. His mother, Martha Eulalia Reed, was a Morgan State College graduate, teacher and church organist. His father, Cabell Calloway, Jr., was a graduate of Lincoln University of Pennsylvania in 1898 and worked as a lawyer and in real estate Cab Calloway spent his adolescent years growing up in West Baltimore s Sugar Hill, considered the political, cultural, and business hub of black society. There he grew up comfortably in a middle-class household. Early on, his parents recognized their son s musical talent and he began private voice lessons in 1922. He continued to study music and voice throughout his formal schooling. Despite his parents and teachers disapproval of jazz, Calloway began frequenting and performing in many of Baltimore s nightclubs. As a result, he came into contact with many of the local jazz luminaries of the time. He counted among his early mentors drummer Chick Webb and pianist Johnny Jones. After his graduation from Frederick Douglass High School,Calloway joined his older sister, Blanche, in a touring production of the popular black musical revue, Plantation Days.(Blanche Calloway became an accomplished bandleader before her brother did, and he would often credit her as his inspiration for enterin g show business.) His parents had hopes of their son becoming an attorney following after his father, so Calloway enrolled at Crane College inShow MoreRelatedThe Swing Era1664 Words   |  7 Pages My audience was my life. What I did and how I did it, was all for my audience, these words came from the well known and never forgotten Cab Calloway. His style and mix of blues, swing and scat spread like wildfire and filled many peoples lives with joy, excitement and happiness. Cab Calloway broke the boundaries of racial barriers and become a very popular and influential household name. 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Some songs played include: â€Å"Tightrope†, â€Å"Complimentary Opposites†, and â€Å"Tilted† among others. The style of jazz being played was quite unusual sounding to my western-trained ears and is the subgenre of jazz known as contemporary. Dissonance was used generously as well as complex and constantly changing rhythms; a k ey was very difficult to locate and the timbre varies greatly from rough and harsh to softRead MoreMusic Experience At The Miami University Jazz Essay1446 Words   |  6 Pagesphenomenon I observed when I attended the Miami University Jazz Ensemble’s concert for my ethnographic research. This phenomenon is evident in the way the musicians interacted with one another and their audience, the demographic of the audience, and the manner in which the show flowed. Before attending the concert, I anticipated a powerful performance guided by a deep culture cultivated over the ages by the likes of Cab Calloway and Dizzy Gillespie; I expected the culture to coat each note and the historyRead MoreThelma Robinson s Original Writing1602 Words   |  7 PagesWhites lived in separate neighborhoods, and often times people would not allow African Americans the right to register to vote† (Delaney 1). Outside of the home Thelma grew up, safe in, she learned that her skin meant more than her name. â€Å"The family my mother and I worked for treated us like dogs. They never looked us in the eyes when they talked to us and never called us by our names.† Thelma and her mother worked as maids for a white family that were racist but relied on their assistance. The familyRead MoreDifferent Types of popular music.2090 Words   |  9 Pagesis used in rock music also. 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Washington who, in his own limited way, sought to advance the quality of life for BA during the Reconstruction, through the attainment of better education/vocational training, employment options, and working conditions for blacks, a significantly more intensive approach was necessary to ensure that true observation of theirRead MoreBebop Research Papaer Essay2700 Words   |  11 Pagesabusive towards him and his siblings. â€Å"I was scared, scared of my father. He was super austere, and never showed any emotion. He’d give me a whipping every Sunday morning, me and my brothers,† said Dizzy speaking of his childhood. 4 Gillespie got into a lot of trouble as a child. But at the age of ten or so, an English teacher introduced him to music, which lead him to joining the school band. 5 He 3 Alyn Shipton, Groovin High: The life of Dizzy Gillespie, New York: Oxford University Press, 1999Read More Dizzy Gelespie (John Birks Gillespie) Essay2954 Words   |  12 Pagessounded like one of his influences, Roy Elridge (Kerfeld, 428). Playing with Hills band Gillespie traveled throughout Europe. Once he returned to New York Gillespie got his first big gig, as a trumpeter in Cab Calloways band. During 1939, a time still unequal for blacks and whites, Cab Calloway. had the highest paying black band around town (Gleason, 151). Gillespie on several occasions got together with Charlie Parker to write and jam around on a few songs. In after hour sessions, the to soonRead MoreEssay about Rap And Censorship2102 Words   |  9 Pages The beginnings of rap are believed to based on African rhythms which were used as a form of communication by the native peoples. The lyrical component of rap music is thought to have been greatly influenced by Cab Calloway with his repetitive chants and scats, along with his call-and-response technique with the audience. Rap evolved and gained in popularity in the 1960s when a few revolutionary quot;DJs,quot; including Kool DJ Herc, DJ Lovebug Starski, and DJ Hollywood, began to work block

The Kingdom of Kush Sub-Saharan African Rulers of the Nile

The Kushite Kingdom or Kerma society was a cultural group based in Sudanese Nubia and an active and dangerous adversary to the pharaohs of the Middle and New Kingdom Egypt. The Kushite Kingdom was the first Nubian state, situated between the fourth and fifth cataracts of the Nile River in what is now Sudan, with waxing and waning power over the Nile between about 2500 and 300 BCE. Key Takeaways: Kushite Kingdom Established by cattle pastoralists between the 4th and 5th cataracts on the Nile river beginning about 2500 BCEKingdom arose to power about 2000 BCE, with a capital city at KermaTrading partner and adversary to the Middle and New Kingdom pharaohsRuled Egypt during the Second Intermediate period, shared with the Hyksos, 1750–1500 BCERuled Egypt during the Third Intermediate Period, 728–657 BCE The roots of the Kushite kingdom emerged near the third cataract of the Nile River in the early 3rd millennium BC, developed from cattle pastoralists who are known to archaeologists as the A-Group or pre-Kerma culture. At its height, Kermas reach extended as far south as Mograt Island and as far north as the Egyptian fortress of Semna in Batn el-Haja, on the second cataract of the Nile. The Kushite kingdom is mentioned as Kush (or Cush) in the Old Testament; Aethiopia in ancient Greek literature; and Nubia to the Romans. Nubia may have been derived from an Egyptian word for gold, nebew; the Egyptians called Nubia Ta-Sety. Chronology Royal city of Meroe, ancient capitol of Kushite Kingdom and Royal Cemetery also known as al Ahram or the pyramids with tourist couple heading towards pyramid, Meroe, Shendi, Sudan. Dawie du Plessis / Getty Images Dates on the table below are derived from the known age of Egyptian imports recovered in archaeological contexts at Kerma and some radiocarbon dates. Ancient Kerma, 2500–2040 BCEMiddle Kingdom Egypt (Kerma Complex Chiefdom), 2040–1650 BCESecond Intermediate Egypt (Kerman State) 1650–1550 BCENew Kingdom (Egyptian Empire) 1550–1050 BCE  Third Intermediate Period (Early Napatan) 1050–728 BCEKushite Dynasty 728–657 BCE The earliest Kushite society was based on animal herding, with occasional hunting of gazelles, hippopotami, and small game. Cattle, goats, and donkeys were herded by Kerma farmers, who also grew barley (Hordeum), squashes (Cucurbita) and legumes (Leguminosae) as well as flax. The farmers lived in round hut dwellings and buried their dead in distinctive circular tombs. Rise of the Kush Kingdom At the beginning of the Middle Phase about 2000 BC, the capital of Kerma emerged as one of the major economic and political centers in the Nile Valley. This growth was at the same time as the rise of the Kush an important trading partner and an intimidating rival to pharaohs of the Middle Kingdom. Kerma was the seat of the Kushite rulers, and the city developed into a foreign trade-based society with mud-brick architecture, dealing in ivory, diorite, and gold. During the Middle Kerma phase, the Egyptian fortress on Batn el-Haja served as the boundary between Middle Kingdom Egypt and the Kushite kingdom, and it is where exotic goods were exchanged between the two governments.   Classic Period   The Kingdom of Kush reached its peak during the Second Intermediate Period in Egypt, between about 1650–1550 BCE, forming an alliance with the Hyksos. The Kushite kings seized control of the Egyptian fortresses at the border and the gold mines in the Second Cataract, sacrificing control over their lands in lower Nubia to the C-Group people. Kerma was overthrown in 1500 by the third New Kingdom pharaoh, Thutmose (or Thutmosis) I, and all of their lands fell to the Egyptians. The Egyptians took back Egypt and much of Nubia 50 years later, establishing great temples in the region at Gebel Barkal and Abu Simbel. Establishment of the Kushite State Statue of Kushite / Egyptian Pharaoh Taharqa, at Tombos, 25th dynasty, Sudan, 8th-7th century BC. C. Sappa / De Agostini Picture Library / Getty Images After the collapse of the New Kingdom about 1050 BCE, the Napatan kingdom arose. By 850 BCE, a strong Kushite ruler was located at Gebel Barkal.  About 727 BCE, the Kushite King Piankhi (sometimes referred to as Piye) conquered an Egypt divided by rival dynasts, founding the Twenty-Fifth Dynasty of Egypt and consolidating a territory that extended from the Mediterranean to the Fifth Cataract. His rule lasted from 743–712 BCE. The Kushite state vied for power in the Mediterranean with the Neo-Assyrian empire who finally conquered Egypt in 657 BCE: Kushites fled to Meroe, which flourished for the following thousand years, and the last Kushite kings rule ended about 300 BCE. The City of Kerma The capital city of the Kushite Kingdom was Kerma, one of the first African urban centers, located in the Northern Dongola Reach of northern Sudan above the 3rd cataract of the Nile. Stable isotope analysis of human bone from the Eastern cemetery indicates that Kerma was a cosmopolitan town, with a population made up of people from many different places. Kerma was both a political and religious capital. A large necropolis with approximately 30,000 burials is located four kilometers east of the city, including four massive royal tombs where rulers and their retainers were often buried together. Within the precinct are three deffufas, massive mud-brick tombs associated with temples. Kerma Necropolis The Eastern Cemetery at Kerma, also known as the Kerma necropolis is located 2.5 miles (4 km) east of the city, towards the desert. The 170-acre (70 ha) cemetery was rediscovered by archaeologist George A. Reisner, who conducted the first excavations there between 1913 and 1916. Additional research since that have identified at least 40,000 tombs, including those of Kermas kings; it was used between 2450 and 1480 BCE. The earliest burials in the Eastern Cemetery are round and small, with the remains of a single individual. Later ones more elaborate larger burials for higher status individuals, often including sacrificed retainers. By the Middle Kerma period, some burial pits were as large as 32-50 feet (10-15 m) in diameter; the Classic Period royal tombs excavated in the early 20th century by Reisner measure up to 300 ft (90 m) in diameter. Ranking and Status in Kerma Society The largest tumuli in the cemetery are located on the central ridge of the cemetery and must have been the burial places of generations of Classic Phase Kushite rulers, based on their monumental size, the high frequency of human sacrifices and the presence of subsidiary graves. The ranked burials indicated a stratified society, with the highest late Classic Phase ruler buried in Tumulus X with 99 secondary burials. Human and animal sacrifices became common in the Middle Phase and sacrifices escalated in numbers during the classic phase: at least 211 people were sacrificed for the royal burial called Tumulus X. Although the tumuli were all heavily looted, bronze daggers, razors, tweezers and mirrors, and pottery drinking cups were found in the cemetery. Most of the bronze artifacts were recovered in seven of the great tumuli of the Classic Phase Kerma. Warrior Cult Based on the large numbers of young men buried with weapons beginning in the earliest Kerma period, many of them exhibiting healed skeletal trauma, Hafsaas-Tsakos has argued that these individuals were members of the most trusted elite warriors in the personal guard of the ruler, sacrificed during the funerary rituals of the dead ruler, to protect him in the afterlife. Selected Sources Buzon, Michele R., Stuart Tyson Smith, and Antonio Simonetti. Entanglement and the Formation of the Ancient Nubian Napatan State. American Anthropologist 118.2 (2016): 284-300. Print.Chaix, Louis, Jà ©rà ´me Dubosson, and Matthieu Honegger. Bucrania from the Eastern Cemetery at Kerma (Sudan) and the Practice of Cattle Horn Deformation. Studies in African Archaeology 11 (2012): 189–212. Print.Edwards, David N. The Archaeology of Sudan and Nubia. Annual Review of Anthropology 36.1 (2007): 211–28. Print.Gillis, Roz, Louis Chaix, and Jean-Denis Vigne. An Assessment of Morphological Criteria for Discriminating Sheep and Goat Mandibles on a Large Prehistoric Archaeological Assemblage (Kerma, Sudan). Journal of Archaeological Science 38.9 (2011): 2324–39. Print.Hafsaas-Tsakos, Henriette. Edges of Bronze and Expressions of Masculinity: The Emergence of a Warrior Class at Kerma in Sudan. Antiquity 87.335 (2013): 79–91. Print.Honegger, Matthieu, and Martin William s. Human Occupations and Environmental Changes in the Nile Valley During the Holocene: The Case of Kerma in Upper Nubia (Northern Sudan). Quaternary Science Reviews 130 (2015): 141–54. Print.Schrader, Sarah A., et al. Symbolic Equids and Kushite State Formation: A Horse Burial at Tombos. Antiquity 92.362 (2018): 383–97. Print.Ting, Carmen, and Jane Humphris. The Technology and Craft Organisation of Kushite Technical Ceramic Production at Meroe and Hamadab, Sudan. Journal of Archaeological Science: Reports 16 (2017): 34–43. Print.

Underwriting and Research in Investment Banking (375 words) Auditing

Essays on Underwriting and Research in Investment Banking (375 words) Auditing and Consulting in Accounting Firms (375 words) Research Paper Auditing and Consulting in Accounting Firms Auditing and Consulting in Accounting Firms One of the main conflict of interest amongauditors in a considerable number of accounting firms include the conflict in auditors’ personal interests, financial interest as well as editors’ emotional interests. In most case, editors and other stakeholders in accounting firms favours their subconscious and conscious interest over the interest of executing quality audit as prescribed in the ethical and moral principles and guidelines. In achieving their financial interest, editors in accounting firms compel their client to pay certain amount of fees in order to get better services and favouring reports. This as a result brings about potential conflict of interest among the involved editors, accounting firms stakeholders and their clients. Although there are well-defined guidelines on ethical requirements that govern the execution of social responsibilities among editors pertaining to th e mode of payment, a considerable number of editors in accounting firms do not abide by them. Following failure to comply with the existing guidelines, many editors have been compromising the fairness and quality of their services in expense of their personal, emotional, and financial interests (Williams, 2010). Due to the ever-increasing conflict of interests among clients and editors, accounting firms stakeholders acquires a lot of unnecessary profits and benefits. In reacting to the editors of the accounting firms behaviours of favouring their interest in expense of the legal and ethical requirements, many customers do not have confidence in the services offered by numerous accounting firms. To enhance ethical corporate social responsibility practices, practitioners should acknowledge the fact that, compromising the quality of their service delivery for personal and financial gain is a severe setback that requires immediate action. According to the existing guidelines on editors’ behaviours, clients’ fees should not at all affect their activities and behaviours. To improve the quality of the editors’ service delivery, clients should identify and work with editors who do not compare the quality of their service to the amount of the fees paid on them. Moreover, to minimise the conflict of interest among professionals and stakeholders in accounting firms as well as to counter the existing conflict of interest between clients and editors, accounting firms and other legal authority should ensures that, editors are compelled to comply fully to the existing guidelines. Editors as well need to be adequately informed on the important of their services to organisations’ accountability and transparency. Reference Williams, T. (2010). Uncontrolled Risk: The Lessons of Lehman Brothers and How Systemic Risk Can Still Bring Down the World Financial System. London: Mcgraw-Hill.