Product Life Cycle Essay

What is Marketing ? Marketing is building profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. The management process through which goods and services move from concept to the customer. Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions and contests. Definition of Marketing : Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. It includes the coordination of four elements called the 4 P’s of marketing i.e. product , price, place and promotional activities. Product Life Cycle : Product Life cycle is the process through which products pass through several stages of development in its life from introduction to decline. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall. Stages of product life cycle include : 1) Development 2) Introduction 3) Growth 4) Maturity 5) Saturation 6) Decline P.T.O. *Stages of Product Life Cycle* Stage 1 – Development This stage is when the product is in development. Right from when the idea is born until the product is released onto the market. This stage is crucial in getting everything right before the launch and can last years, depending on the product. Eg: Bisleri Packaged Drinking Water Stage 2 – Introduction The day has arrived and the product is launched onto the market. The main characteristic of this stage is that figures are small and only grow slightly as the product becomes known and the public decides whether it is actually needed or indeed whether it is any good. Stage 3 – Growth Here is where much of the money is made back on the product. The prior two stages have been expensive with development and marketing but now people begin to buy and the sales forecasts outweigh the costs. Some marketing is required as rivals may try to get in on the action in this stage when they see how big the product has become. Stage 4 – Maturity Stage four is when a product has become popular and is widely accepted by the public despite competition and age. Less marketing is required, if any at all and the company focuses on keeping its users whilst looking for new opportunities to be their next big product. Stage 5 – Saturation A stage in a product’s life cycle in which everyone who might want the product already has it. If a company is in this stage, then it could indicate that the company is not innovative, or that competitors have been able to provide superior product offerings. Stage 6 – Decline As time goes on, a product will eventually become outdated and unneeded by the public. This is particularly true in the IT sector but also with most other products. Newer versions come out or cheaper alternatives are just as good.

Explore Dickens presentation of education in Hard Times Essay

Dickens’ presents The Victorian education system in ‘Hard Times’ in a fundamentally negative way, Dickens’ expresses the idea that having an imaginative aspect to our education is essential. He does this through satirising the education system and mocking the characters. Throughout the novel, it is a purpose of Dickens being satirical towards the education system. Dickens opens the novel with a satirical description of Thomas Gradgrind and his utilitarian educational methods as he teaches the room full of students â€Å"Facts alone are wanted in life† (9) Dickens satirises Gradgrind’s commitment to an education comprised only of facts as Gradgrind exaggerates that facts are the only essential thing in life. â€Å"Fancy† (14) symbolises imagination and wonder compared to facts. Dickens emphasise â€Å"Fact† more than he does with â€Å"Fancy† he does this by repeating â€Å"fact† itself, sounds more forceful. Gradgrind’s view on education is his children are to never imagine or wonder. Gradgrind rejects the concept of â€Å"fancy† or imagination; ‘fancy’ has nothing to contribute to understanding; only things that can be measured are important. Gradgrind’s disapproving rant on fancy â€Å"You don’t walk upon flowers in fact† (14) to the students underlines that fancy is bad and it should be â€Å"facts!† (14) In his satirical description of Gradgrind, Dickens’ aim is of what he experienced in the industrial England during his time when education varied vastly, according to location, gender, and class, meaning that Dickens view on Utilitarianism is shown in a satirical way, and his beliefs stood out throughout the novel, this indicates how the education system was controlled. Dickens uses characters’ names to continue his satire of the utilitarian education system prevalent in Victorian Britain. Mr Gradgrind breaks into the word â€Å"Grind† as a means to crush, signifying his method of grinding down the students’ individuality and any imagination they may have entered the school with. Mr M’Choakumchild, breaks into â€Å"me, choke, child† Dickens’ exaggerates with the name as we don’t think the new teacher is literally choking the children in his care, that this Fact-obsessed creature will only choke imagination and feelings out of them. â€Å"If he had only learnt a little less, how infinitely better be he might have taught much more!† (15) This highlights that the utilitarianism system would function much better, if it were not so strung on facts. If Mr. M’Choakumchild had learnt less and been practically involved with his students more and would have taught far better. This is criticizing the way the system works. Dickens is suggesting that in the utilitarianism system, suggesting that ramming facts into students might not be the most effective way of teaching them. Not everything can be reduced to facts alone. Mr Gradgrind and Mr Bounderby are the main representations of utilitarianism and followers of the system. In Louisa’s proposed marriage to Bounderby, Dickens shows us a disastrous consequence of Gradgrind’s system that denied everything but facts. â€Å"You have been accustomed to consider every other question, simply as one of tangible Fact† (97) This illustrates that Gradgrind, who is incapable of expressing his emotions effectively toward Louisa, edges her into a marriage with Bounderby by stating various facts and statistics to her. Louisa is hesitant to communicate her feelings towards him â€Å"she returned, without any visible emotion† (96) David Lodge’s ‘How Successful Was Hard Times?’ (1981) argues that Gradgrind’s ideology in his system is questionable, Lodge explains that it is a â€Å"primary index of what is wrong with his system† Mr Bounderby is also a character with utilitarian beliefs, doubtlessly one of th e major characters that has a firm belief in the system, â€Å"you may force him to swallow boiling fat, but you shall never suppress force him to suppress the facts of his life† (23) He signifies the very essence of his ruthless principles that only has room for facts and statistics. ‘Hard Times’ outlines that a utilitarian approach to life is unsuccessful and costs those who follow their imaginations become robotic and inadequate to the system. Imagination and heart is found in the circus where Mr Bounderby and Mr Gradgrind despise â€Å"No young people have circus masters†¦ or attend circus lectures about circuses† (23) Gradgrind implies that circuses are not like a practical schoolroom. Dickens represents Sissy Jupe as an influential character of the novel who presents the value of a warm heart and embodies feelings and emotions. She is seen as a complete failure of Gradgrind’s system. However Dickens and the reader judge her as a success. The young innocent girl mocked by the teacher and presented as the â€Å"dumb† girl in the start of the novel, gradually turns out to be the most key character in the whole novel. Since the foundational significance of fact and the removal of fancy that Gradgrind’s education obli ges, Sissy Jupe will never succeed. Nevertheless, in spite of the education, Sissy becomes a young woman who is able to maintain her own principles and beliefs. The contrasting descriptions of Sissy and Bitzer are shown in their appearance. For example Sissy is described as radiant and warm â€Å"dark eyed and dark haired† (11) referring to her as someone who is the face of vitality. However Bitzer is portrayed as â€Å"what little colour he ever possessed† (11) and â€Å"His cold eyes would hardly have been eyes† (11)) Demonstrating that he is cold and emotionless with no heart and all calculation. Dickens uses Bitzer to demonstrate that other students are influenced by him, showing that he is a follower of Gradgrind’s system, whereas Sissy is the foreigner to the system. The Utilitarian education system relates to the industrial town ‘Coketown’ which consists of factories and â€Å"large streets †¦ like one another †¦ people equally like one another† (27) The town is linked to a â€Å"painted face of a savage† (27) that is described as barbaric and uncultured, the children are being deprived from the â€Å"ill-smelling dye† (27) Dickens suggests the society that the children/workers are living in is unsanitary â€Å"Jail† (28) indicating that they have no escape from their problems. The utilitarian system stamps out all imagination in the pupils and prepares them perfectly for the life of drudgery. Dickens describes as their lot as ‘hands’ in Coketown’s factories. Education presented in ‘Hard Times’ is shown as satirical in Dickensian vision of Utilitarianism. This is because Dickens is able to create a fool out of the system cunningly. Furthermore it is certain that what Dickens has presented is humorous and convincing with making the utilitarian ideology seem absurd through the novel. I find David Lodge’s argument towards Dickens opinion as liberal and potent.

Principals for implementing duty of care Essay

A1, What does the term â€Å"duty of care† mean? The term â€Å"duty of care† means to safeguard anybody from harm and to make sure they are not disadvantaged or treated unfairly whilst they are in my care, to always act in the best interests of individual’s and others such as my co-workers, my employer as well as myself. This is a legal obligation. A2, How the duty of care affects the work of a social care worker Duty of care affects the way that a social care worker gives care, these include following policies and procedures, keeping all training up to date as this ensures good practice by applying it to day-to-day work. Also by insuring fair practice by recognising independence, diversity and choice etc. A3, What having a duty of care means for a care-giving organisation. This means having the responsibility for making sure that their organisation upholds the legal requirement to keep their staff safe as providing a safe working environment as well as providing PPE. Keeping staff up to date on all training including reporting and recording procedures. A4, How does duty of care contribute to safeguarding individuals? Having a duty of care should protect all those who use or work within the service by way of safeguarding. These include: Following policies and procedures, by sticking to the guidelines setout it ensures that the care workers are very aware of what they can and cannot do. Sticking to the rules eliminates any misunderstanding Adhering to legislations or codes of practice such as; safe guarding or the health and safety act to name a few are laws that are set out to protect those who use  the service as well as those who work within. B1, Companies should have complaints procedures in place, it should be efficiently advertised and implemented. This is so that those who wish to raise a complaint can do so in confidence knowing that their complaints are going to be dealt with promptly. Also companies should have a clear procedure, which provides easy to use opportunities for the complainant to register complaints as well as clearly providing the name of the person to forward complaints to. The legal requirements for dealing with complaints include providing support for all complainants and taking the appropriate steps to respond and deal with all complaints raised B2, The best way to deal with a complaint is to Record a detailed description of what the complaint is about, this includes any correspondence letters, emails etc. and any action taken to deal with the complaint at hand Respond to complaints within a shot period of time, if a reply cannot be had at the time specified then the complainant should be notified and told when they should receive a reply Uphold confidentiality and be aware of who needs to be involved when dealing with the complaint, this is so that those raising the complaint can do so without any backlash To be very aware of how the complainant is feeling regardless of if I feel whether the complaint is justified Inform regulatory bodies if need be such as CQC.

Atmosphere of Mystery and Suspense Essay Example | Topics and Well Written Essays - 1250 words

Atmosphere of Mystery and Suspense - Essay Example Focusing on films that we have covered this semester, namely, The Birds by Alfred Hitchcock,   The Birth of Nation by David Wark Griffings,   The Night of the Hunter by Charles Laughton, Sunset Boulevard by Billy Wilder, The Cabinet of Dr. Caligari by Robert Wiene, Rear Window by Alfred Hitchcock, Grand Illusion by Jean Renoir, Ossessione by Luchino Visconti, The Battleship Potemkin by Sergei Eisenstein, The White Ribbon by Michael Haneke, The Song of the South by Wilfred Jackson and Harve Foster and Sunrise by Friedrich Wilhelm Murnau there is a usual similarity to be observed. All the films are not set in the current modern setting, so one has to consider the fact that directors by then had serious challenges to technical skills and machine support. Nevertheless, one respects their works and seek to know how they accomplished their goals. For any successful film quality of Choice of characters, choice and quality of sound, camera angles and movement should not be compromised. T his is based on the fact that camera angles and sound system show the actual objective of the film, its meaning and significance. The actual setting and the actual nature of the characters is also evident in the film. It is also through these three factors we understand the emotions of the authors and the intentions of the director. Though the study did not exhibit modern technology in their development, the directors did beat the midnight oil to use techniques such as soundtrack system to explain their intentions. The sound is often measured in decibels. These are units which can be detected by a human ear when changed. Therefore, the composition of all of these factors determines the quality of the film. This paper shows an analysis of the films that exist in the society. Any director worth their professional standards understands the importance of settings in film development. This is based on the fact that the setting outline the plot and other vital aspect developed into a movi e. For instance, in the film, â€Å"The Birth of a Nation (1915),† showcase the reconstruction era in America. An individual is able to understand how time setting influences the development. The strategic use of camera and sound explain the plot development. This is evident through the use of cameras looking down Sherman’s March. It is significant to explain the use of camera angles and placement since it opens the audience's mind. It also creates a level of suspense through political happenings. That is why we also view the director’s choice of sound that has the VHS and DVD formats to maintain the quality of sound. The film explains the occurrence of the American civil war primarily by the Ku Klux Klan gang. It also evaluates the effects of the death of Cameron’s brother in the war. During the painful experience, uses the direction of camera angles set strategically to capture the anguish and pain of Ben Cameroon when he receives news about his hanging . On the other hand, sound cements the director's objectives as strange mysterious sound can be heard when Ben is suffering the realization that his other family members had actually died in the war. The setting of the film actually explains that the outcome of events for instance crime punishable by murder through hanging was common in those times. The film La Grand Illusion (1937), focuses on the fate of a small group of French Soldiers after the outcome of the war. The characters were prisoners of war and were plotting an escape. The timing is during the middle of the world war II when a castle build in Western France appear in the film.        

Are people born Gay Essay Example | Topics and Well Written Essays - 750 words

Are people born Gay - Essay Example My thesis statement is that, people are born gay and cannot change their sexual orientation. This essay will focus on this debate and the views of different writers for, or against this view. Approximately 2-5% of men are gay, and the statistics for women is half that of men. (Rahman & Wilson, 2003). The disparity here is explained by the fact that women are influenced by their culture as well as situations, unlike men. Nathaniel Lehrman (2005) stated that even after years of study, there is no evidence of a gay gene. The votes to normalize homosexuality seem to suggest that it is an inborn trait, but to him, this vote is political and not scientific. It is in the late 1970s that the term orientation began to be used in place of the word preference. This change he states has led many people to think that homosexuality is innate. The author sites examples of people who were previously engaged in gay relationships but had since stopped and are in stable relationships with the people of the opposite sex. Another explanation that he gives for his stand is that there is no clear description of what being gay is. Having attractions to the people of the same gender as you does not mean that you are gay. He uses this disparity to justify his belief that no one is born a homosexual. Nathaniel argues that the tests that claim that there is DNA proof to show that there are gay genes falls short of significance. The fact that there is no clear evidence pointing to the possibility of gay genes makes it hard to prove the same. According to research, some children who face maltreatment while younger become gay when they become adults. (Roberts & Koenen, 2013). Factors such as having a drunkard parent, parental mental illness and presence of a step-parent affect a child’s sexual orientation once they grow into adulthood. This study goes to show that there are other factors that may lead to one becoming gay, but the

Social Media - Emerging Technologies in Business Communications Assignment

Social Media - Emerging Technologies in Business Communications - Assignment Example Links on the page provides a platform for connecting with other businesses and reach out to them for more exposure. Target audience is found on sites most visited. The constant posting of new content about the brand regularly, when the target audience is most active on social media, helps in the attraction of new users. It generates more exposure to new users. Constant interaction and replying to feedback and comments makes it easy to make the user experience enjoyable for the audience. In addition, interacting with clients and solving their queries effectively makes them remember the brand due to a unique helpful attitude (Wong, 2013). This gets more likes and following, therefore generating more traffic and gaining more sales. New users frequenting the brand site should be confident about the authenticity of the site in order to ensure that it runs on a genuine platform. Use of competitions and questionnaires relating to the brand enhances build up on the profile image. The brand should have a personality that suits the products and services. These strategies help in the creation of new

Question Essay Example | Topics and Well Written Essays - 250 words - 2

Question - Essay Example Naturalistic observation does not require active involvement with the environment from which the data is being collected from; the latter does. The second choice is the period of observation. The observation can be carried out once or repeated for a number of times. The third choice pertains to data recording method. The data can be recorded or notes short notes taken as the data is gathered. Observation can also be done and the data computed after the observation process. The fourth choice relates to the scope of observation. The observation can be done on a single environment that best treats the variables of the data being gathered, or a number of environments can be integrated into the observation process. Another choice is made on the variables to be observed at a go. Observation can be done at once for all the variables constituted in the data gathering procedure, or observation data for each variable be considered one at a time. The scale contains numerical values, but the importance of the scale is to gather data that is of importance over and above the numerical values. Descriptions of what the numbers mean are valuable to the respondent because it allows the respondent to express his or her true opinion in regard to the issue in question. Different respondents have different experiences and may not rate their experiences the same way. Outlining the meaning of the numbers identifies the respondent to each category of numbers given the response required. Purpose of the interview- The goal and objective of undertaking an interview determines the scope of the interview. All encompassed variables of the interview should be considered before the interview questions are developed. Phrasing questions- Questions should be direct to the main idea of the interview. Proper language should be used in regard to the identified participants. Simple questions are favorable, and each question should be asked

Reflection on the Cultural Geography of Thailand Essay

Reflection on the Cultural Geography of Thailand - Essay Example With the intention of understanding the geography and the culture of Thailand, I have done research searches through literature books and sources with the inclusion of the internet. From the reading sources, some of the aspects that emerge as the prominent definers of the geography and culture of the country are religion, architectural design, language and the social life of the people of the country. The rich social art of Thailand amalgamates art and healing that draws from the traditional aspect making the country a hub for culture and civilization. With the intention of learning about the people of Thailand, the learning outcome for the semester has provided me with adequate information to know that Thailand is a country that is composed of 67,741,401 people according to the national population estimate 2013. The natural population increase rate of the country is 35.4% with the birth rate being 11.26births /1000. The life expectancy rate of the country is 74.18 years and the infant mortality rate being 9.86/1000. In relation to the culture and way of life of the people of Thailand, the semester study has impacted me with information to realize that the country is composed of four major language groups. The language groups are the Aheu, Akeu, Akha, Ban Khor Sign, and Bisu. The country's national language is Thai, but there are other minor languages spoken in the country. The country has approximately 48 religions with Buddhism, Islam, Christianity, and Hinduism being the dominant religions. The country thus shares a lot of cultural and religious similarity to other Asian countries like China. The traditional form of architecture has changed paving way for the building of more modern and elegant housing and religious sanctuaries in the country thus representing an immense socio-cultural change in the country.

International Essay Example | Topics and Well Written Essays - 1000 words

International - Essay Example The strategy of the company is easy and simple to follow that is to allow the continuous growth of the product by continuous revolution and invention at the same time maintain equilibrium between the activities of different region and product lines. The short term performances are more preferred and long term performances are not neglected at the cost of short term performance. Nestle gives priority to providing quality products to everyone, irrespective of their location, needs and throughout their lives. Nestle runs on the decentralized system which means each country is responsible for the sale of products individually and does not depend on the main headquarters The motto of Nestle is to â€Å"Think globally- acting locally† which means that their products are made by keeping the whole world in mind but also interacts with the consumers at regional level (G, 2009). Corporate social responsibility is a concept of management in which companies incorporate societal and environmental apprehension when dealing with stakeholders and the operations of the business. Corporate social responsibility also known as CSR is the method with which the company achieves equilibrium between the environmental and economical sectors, in other words this is known as the Triple Bottom Line Approach. Along with this the company also responds to the stake holders and share holders expectations. If one wishes to promote the CSR within a company it is also important to review the company’s needs and their capacity to incorporate CSR in the company so that it does not affect their economic feasibility. If CSR is properly incorporated within a company then it gives the ability to the company to gain several advantages like increased in flow of investments, higher sales and profit ratio, systematic human resource base, a better and much improved image of the brand a nd development of good reputation, the ability to make good decision

Analysising myths Essay Example | Topics and Well Written Essays - 1500 words

Analysising myths - Essay Example Based on the crew ship called Prometheus, the movie shows the idea of averting foreseeable threats that could destroy human beings. Through the use of Artificial intelligence, the director has created David, the android, who has human attributes, but does not prefer the life of humans. Instead, David is critical of his creators and wants answers from them. In other words, the film evokes the myth that programming through computers could offer individuals feasible solutions to their lives. However, the myth of computer as a machine is not true because David’s programmer called Weyland eventually dies the idea of technological power is eradicated (Dalton 135). Overall, the myth of machine not only wreak havoc to the ship crew, but it also gives them the false belief of invincibility against their creators. A science fiction movie, 2001: A Space Odyssey recounts the encounter between black monoliths and human beings in a quest to understand aspects of human evolution. The scientists are determined to discover the signals that come from one of the monoliths in their voyage to Jupiter. Interestingly, the myth of machine or computer is observed in the illusion that only artificial intelligence and technology can save humanity from itself. Analysis of extraterrestrial life, for example, is largely aided by the use of a Space Odyssey venture that uses Pan Am Space plane and the landing in Lunar US outpost. The two named features are critical in explaining the belief myths as a means of attaining scientific exploration particularly on human evolution (Doniger 112). Additionally, the ability of HAL 900, a ship computer, to manage all events demonstrates the myth of the machine as the ultimate power in discovering truths hidden in other planets. The biblical myth is explicit in the 1928 movie, Metropolis, a drama film that is largely dystopian in its storyline. It is about wealthy industrialists who exploit their workers in high-rise tower complexes in a future

Al Qaidas Next Major Domestic Attack on the United States Essay

Al Qaidas Next Major Domestic Attack on the United States - Essay Example This research will begin with the statement that 21st century marked with the huge terrorist threat over the world. It goes without saying that, the Al Qaeda is the most notorious among those terrorist groups. This group maintains a vast and organized networks throughout the world. Now the Al Queda is likely to launch a huge terrorist attack mainly on the non-Islamic and developed countries of the world. Now the most warned target of Al Qaeda's massive terrorist attack in the U.S.A. However, it started its full-fledged attack on September 11, 2001, on U.S.A resulting in the ‘World Trade Centre’ totally damaged and U.S.A defense installation Pentagon was also affected badly.Though the two famous American intelligence agencies FBI and CIA guessed about the probability of a terrorist attack they could not imagine that could be such a terrible one. However, from that time those intelligent agencies are very much conscious about the further possibility of any massive terroris t attack on U.S.A by Al-Qaeda or any other terrorist group. The plan, which is focused for the first time in the Australian publication that their duration is of seven phases. They started their first horrible activities concerning U.S.A on 11th September in 2001 A.D. On that very day they attacked the world trade center known as 9/11 attack. the object of this was the awakening in the consciousness of   Mohammedans all over the world and aimed at provoking the U.S.A into announcing war on the Muslim world and mobilizing radicals.... The battalion is also spread all over the world and devoted to their assigned afforded to form their own secret battalion which is huge in number and scientifically trained. The battalion is also spread all over the world and devoted to their assigned who are not fearful about their lives rather interested to even sacrifice themselves for the sake of Islam. However another alarming thing is that, Al Qaeda does not have face any difficulties to manage the necessary manpower from the third world Islamic countries. Due to economic insufficiency and lack of proper knowledge of Islam those people do not hesitate in joining Al Qaeda network. As an ultimate result Al Qaeda is increasing its network across the world within the least possible time. 3. Probably in the year 2010 the world is going to see a terrible aggression on the secular countries like Turkey and archenemy Israel. Al Qaeda is likely take preparation towards this direction. They insist on the principle that, no anti-Islam power will be shared from the attack of al Qaeda. 4. Another alarming plan of Al Qaeda is that, it decided to run a massive attack on the hatred Arab regimes, including Saudi Arabia and Jordan and other countries. Because, those countries are the main oil suppliers of the U.S.A and other non-Muslim western countries. Attacking them, Al Qaeda wishes to destroy the enriched economy of the U.S.A creating a bar in the oil production and it's supply process to U.S.A. They also threat that the U.S.A economy will be affected with serious cyber terrorism. This attack may take place with the beginning of the year 2013 in a pre-planed way. 5. IN this phase Al Qaeda group extremely expect to establish an

Just Business Report Essay Example for Free

Just Business Report Essay Reading the book â€Å"Just Business† by Alexander Hill, it was very interesting to go through the topic of Christian ethics for business. Looking at different scenarios that managers have to confront and it shows how nerve-wracking, heart wrenching and also guilt producing that it could be. The definition of ethics is the study of â€Å"should† and of doing the â€Å"right thing.† The three main characteristics that were presented and emphasized in the Bible: God is holy. God is just. God is love. Hill also talked about integrity, fairness and compassion that mirror holiness, justice and love. I loved how Hill supports his points by having Bible verses. For example he writes the â€Å"salt and light† of the world (Matthew 5:13-16) is the third force for good. I agree with many of the points Hill says such as â€Å"we cannot serve two masters at the same time† (Matthew 6:24) and it specifies that we cannot serve both God and money. They were also talking about justice procedural rights that focus on fair processes in decision-making. Substantive rights are what procedural rights seek to protect. Merit links the concepts of cause and effect. Contractual justice is limited to three duties; we must not violate a negative injunction by causing harm to others, we must respect procedural justice and we must fulfill our contractual promises (Hill 46). Love is a universal word and many would consider it to be â€Å"the centerpiece of Christian ethics† (Hill 53). Love includes empathy, mercy and self-sacrifice. Empathizing with others would include by celebrating with their triumphs and shouldering their pain. Mercy is quite hard to do because it takes action on their behalf and takes initiative in forgiving. In my experience, there are times when I do have trouble forgiving people, yet God gave me the strength to forgive the person. This will probably come up more often while taking care of business. He also shows visuals such as the tables and drawings that make it easier to get the gist of what he was talking about. Part Two – False Exits This addresses â€Å"Dual Morality†, â€Å"Law†, and â€Å"Agency† which they are known as false exits â€Å"because they deposit ultimate ethical authority in human instrumentalities – business culture, government and corporate government – rather than in God’s character† (Hill 67). Dual morality â€Å"rejects the notion that universal principles of right and wrong exist† (Hill 69). It also helps me have a visual when he shows examples of CEOs and what kind of decisions they have to make and what would be the ethical thing to do. Law is another false exits, when one presumes that if an action is legal, it is still morally acceptable as well. There are times when there are many people just follow the law and assume that the law is right and the ethical way. There are flaws in the system and Hill shows a diagram in page 98, figure 6.1 illustrates the tension. Acts that are both ethical and legal Ethics - Acts that are unethical but legal Law - Acts that are both illegal and unethical Agency is the third false exit that talks about the problems that arises when the values of the employee diverge from those of the employer. It was intriguing to learn about the legalistic purist, the accommodating purist. These few chapters opened my eyes to see what kind of false exits that people use in the business world. Now I am aware of what people could use as false exits. Part Three – Topics Honesty and Deception is more common in the business environment but it is quite difficult concepts to apply. Honesty â€Å"builds trust, establishes community and protects the dignity of the audience† (Hill 125), which allows partners to rely on each other and fosters community and respects each one’s dignity. He also talks about deception and how justice condemns deception and it could lead to disaster and consequences. No right to hear the truth, exaggeration, and ambiguity are more deceptions that people use in the business environment. The other topics that were discussed were: Concealment and disclosure; Employer-Employee Relations; Employee Rights; Discrimination and Affirmative Action; the Environment and Property. The topic that stood out to me was the Environment because I have learned about different ethical views such as the anthropocentric view and the biocentric view 1 and 2. Hill also explains what the Role of Business is that even â€Å"scripture makes it clear that our task is to responsibly steward God’s creation in the hear and now† (228) and there are times that one would have to make difficult decisions. These topics have given me a new perspective towards business. Overall, â€Å"Just Business,† by Alexander Hill, was an outstanding book to read especially when one is planning to go into the field of business. It was interesting to see how business runs with the combination of Christian ethics. I would highly recommend for other students to read this especially if they are looking into business. It was a great opportunity to read what it is like to be ethical in the business world, in comparison, to what it is like to be not ethical in the business world. References Hill, Alexander (2008). Just Business: Christian Ethics for the Marketplace. Downers Grove, IL: InterVarsity Press.

Canadian Residential School System Education Essay

Canadian Residential School System Education Essay The Canadian Teacher Magazine is an educational scholarly resource meant for use by high school students and teachers, young Canadians, communities and anyone who might be interested in the history of First Nations education. It seeks to enable readers understand the major developments impacting First Nations before the Europeans arrival up to this day. The text has three portions. The first-First Nations History-gives a short summary of the distinctive cultures of Early First Nations in Canada. It explores the system of education that was implemented before the arrival of Europeans. The second portion explores the system of education that was implemented by the government and the missionaries after their arrival. Llewellyns (2002) article on Dealing with the Legacy of Native Residential School Abuse in Canada by University of Toronto Law Journal, a scholarly source particularly describes how the residential schools system introduced to the First Nations affected school going childre n. This point is supplemented by other non scholarly sources such as Chrisjohns The Circle Game. Another non scholarly source is Dubashs film titled Indian Residential Schools in Canada, which depicts the experiences of aboriginal kids in residential schools. The third part explains how Indian Control of Indian Education impacted education among First Nations communities as depicted by Wells (2012) in his book Wawahte: Canadian Indian Residential Schools. This part is the most relevant to the topic at hand as it explores how the First Nations worked with the government in order to improve the education system and general learning environment. It is rather obvious that this collaboration was long overdue. As such, its outcome would be of benefit to both partied involved in its implementation. The credibility of these articles on Canadian Residential Schools can be ascertained as it is a reflection of the education system that existed among First Nations from the context of teachers a nd students. Today the Canadian Government has partnered with First Nations in this era of reconciliation to help establish stronger First Nations communities. Essential collaborative efforts are can be seen all across the country in areas as diverse as First Nations education, social services, governance, economies, culture, human right and resolution of outstanding claims. The term First Nations is used to encompass the wide range of aboriginal peoples in Canada, which include Indians (status or non- Status), Metis, Inuit, aboriginals and native peoples. This paper is intended to provide readers interested in First Nations education with information about current developments in federal, provincial (public and separate) and band schools across the country. As well, this study is intended to give schools, school officials, teachers and parents or guardians examples of various approaches, so that they may improve their own situations. It is based on the results of a survey of schools and on submissions from Departments or Ministries of Education (Wells, 2012). At present, the majority of First Nations students attend one of four types of school: federal day schools, which are located on reserved; provincial (public) day schools, usually off reserve; band schools on reserves; and separate schools, usually affiliated with church denominations. Since the policy of Indian Control of Indian (First Nation) Education was adopted in 1973, the number of federal schools has declined dramatically as bands have assumed responsibility for these schools (Wells, 2012). Most mainstream account accounts of the education of the education of First nations in Canada begin with the arrival of the Europeans. Although this may be accurate in terms of formal schooling, it is worthwhile to consider the education that was practiced before this contact. Traditional Education Long before the arrival of Europeans in North America, Indians had evolved their own form of education. It was an education in which the community and the natural environment were the classroom, and the land was seen as the mother of the people. Members of the community were the teachers, and each adult was responsible for ensuring that each child learned how to live a good life. The development of the whole person was emphasized through teachings which were often shared in storytelling. Each group of first Nations has its own legendary hero through which much learning was transmitted, including Raven, Nana bush and Weakachak. They were regarded as transformers or tricksters of learning, through which children learned such traditional varies as humility, courage, respect and honesty (Chrisjohn, Young, Maraun, 1997). Although there was little segregation of family for events, whether social or work-related, children were taught that there were times when they should be silent and all ow adults to speak without interruption. Silence was regarded as the cornerstone of character. Traditional education was largely an informal process that provided the young with the specific skills, attitudes and knowledge they needed to function in everyday life within the context of a spiritual world view. It taught many skills as part of everyday life, as can be seen in Rabbit Snaring, (Chrisjohn, Young, Maraun, 1997). Jeanette Armstrong describes the traditional indigenous peoples view of education as a natural process occurring during everyday activitiesà ¢Ã¢â€š ¬Ã‚ ¦ensuring cultural continuity and survival of the mental, emotional, physical and spiritual well-being of the unit of its environment. (Llewellyn, 2002). Education Provided By the Federal Government and the Missionaries In the early 17th century, missionaries were brought over from Europe to establish schools for Indians. This was believed to be the best method of bringing Christian civilization to the heathen Natives. The Roman Catholic Church was the first to get involved in educating Indians in the 1600s. The Protestant churches did not get involved until after the turn of the 19th century. Day schools were the first to be established. The day schools were largely abandoned in favor of residential (boarding) schools from the latter 1800s through to the 1950s, though a few day schools did continue to be built, and the building of day schools on reserves accelerated after 1950 (Llewellyn, 2002). Residential (Boarding) Schools Residential schools were designed to isolate children from their parents and the influences of the reserve. Schools were often located many miles away from the childs community. Children stayed at the residential schools for at least ten months of the year, from the ages of six (sometimes younger) through to 18 years. Residential schools provided a very basic education designed to prepare students for futures as working farmers, housemaids, mechanics or the like. It was to make provision for the domestic and Christian life of the Indian children. The residential schools were oppressive. After being separated from their families, the children were then subjected to a severe regimen of work. The boys were expected to clean the stables, butcher cattle, mend broken machinery and work in the fields. In fact, by the half-day plan, they were expected to spend as much time in this kind of manual labor as in school. The same was true of the girls who had spend half of their time doing laundry, sewing, working in the kitchen and doing other forms of housework (Llewellyn, 2002). The residential school was most notable for the incredibly high mortality rates among the students. Many died from the effects of tuberculosis. At about the turn of the century, it was estimated that 50% of the children who passed through these schools did not live to benefit from the education they had received therein (Dubash, 2008). The federal government became involved in the education of the Indians in the mid-1800s. The residential schools became jointly operated by the government and the church. The churchs duty was to manage the school, contribute part of the operating cost, and most importantly, provide Christian guidance to the children. The government was responsible for inspection, special rules and regulations as well as making financial grants. The highest recorded number of such schools in Canada was 80, in 1933. The enrolment in the schools varied anywhere from 50 or so to over 400 students of all ages (Wells, 2012). Most of these schools were closed by themed-1980s. However, in Saskatchewan, several remain but under the control of the First nations bands and offer culturally sensitive environment to the students. The residential schools have had a lasting negative effect on First Nations people as a whole. These schools removed children from their parents and their communities. Generations of Indian children were denied a normal family childhood. They were denied the association with family, with their extended familys perceptions of spiritualism, of acceptable behavior and of the means of survival. For many, residential schools meant the loss of their native language, the principal means by which culture is accumulated, shared and transmitted from generation to generation. The result was a tragic interruption of culture. The legacy of the residential schools was one of cultural conflict, alienation, poor self-concept and lack of preparation for independence, for jobs and for life in general. Much of what was learned and experienced in residential schools was a direct and purposeful contradiction to the philosophy of traditional First Nations societies as a whole. Integration- Education provided by provincial Governments To civilize and Christianize gave way in the 1950s and 1960s to a policy of integration. Integration, administratively defined, was the process of having First Nations children attend provincial schools (Loyie, 2009). Since the policy of integration was introduced in 1948, the government of Canada has at its highest point been successful in making provision for about 65% (about 43% today) of First Nations students in integrated schools. The integration program was introduced and continued with little or no discussion with First Nations parents and children or the Non- Native community. No specific training of teachers or of the national curriculum was designed to put up with the children of another culture. In 1967, Dr. Harry Hawthorn, a professor at the University of British Columbia, released a two-volume study on contemporary Indians (Wells, 2012). In 1972, the Winnipeg Free Press revealed a number of Hawthorns findings on Indian education. The article stated that integration has not provided the answer to the demand for significant education for First Nations children. Integration has, in many schools, resulted in only a physical presence (Chrisjohn, Young, Maraun, 1997). This program has not been one of true integration where the different cultures are recognized; rather it has been a program of assimilation where First nation students are absorbed into the dominant society. Indian Control of Indian (First Nation) Education In the 1960s, First Nations leaders began to react openly to the deplorable conditions of their people. In response to the educational concerns being raised by First Nations people, the federal governments Standing Committee on Indian Affairs was charged with the responsibility of preparing a report on Indian education. This report, presented in the House of Commons on June 22, 1971, unfolded before the Canadian public the educational problems facing Indian people (Loyie, 2009). Some of the findings included: A drop-out rate four times the national average (96% of Indian children never finished high school); A related unemployment rate averaging 50% for adult males, going as high as 90% in some communities; inaccuracies and omissions relating to the Indian contribution to Canadian history in texts used in federal and provincial schools; An age-grade retardation rooted in language conflict and early disadvantage, which accelerated as the child progressed through the primary and elemen tary grades (Dubash, 2008). The First Nations peoples response was generated by the 1969 government White Paper, based on the goal of eliminating the special status of Indians in the wake of a First Nations school strike in North East Alberta in 1971 (protesting school facilities on reserves). The National Indian brotherhood (now the assembly of First Nations) established a working committee that would reflect a national position on education (Llewellyn, 2002). The committees work culminated in the document, Indian Control of Indian Education (ICIE). In February 1973, the minister for Indian Affairs gave official departmental recognition to the ICIE document stating that: I have given the National Indian Brotherhood my assurance that I and my department are fully committed to realizing the educational goals for the Indian people which are set forth in the Brotherhoods proposal (Wells, 2012). First nations Philosophy of education is in many ways more valid and universal than the one which prevails in educational circles today. Instead of a one-sided view of history, First Nations want their children to learn a Canadian History that honors their customs, accomplishments, values and contributions. As George Manuel stated: We want our children to learn science and technology so that they can promote the harmony of man with natureà ¢Ã¢â€š ¬Ã‚ ¦not destroy it. We want our children to learn about other peoples in literature and social studies, and in the process to learn to respect the values and cultures of others (Llewellyn, 2002). ICIE is a four point policy dealing with parental responsibility, school curriculum and programs, teachers and school facilities. Parental Responsibility Under the terms of the 11 major treaties between the Indians and the federal government and the Indian act, the federal government of Canada is obligated to provide funds for the education of Indians. This is an incontestable fact. In no way does the principle of Indian control or local control contradict or nullify this fundamental federal obligation. The governments financial responsibility does not justify its dominance over lives of Indian people. This policy statement demands that Indian parents participate as partners with the government in the education of their children. Teachers and Counselors The federal government must help train Indians as teachers and counselors, in co-operation with First Nations peoples. Non- Indian teachers and counselors should receive additional training to prepare them for cross-cultural situations and teach them how to make the curriculum for Indian children more meaningful, i.e., more relevant, and also how to instill pride and cultural awareness in their students. Facilities Educational facilities must meet the needs of the local population. Substandard buildings and equipment must be replaced. Conclusion From this overview, it is obvious that the missionaries and both federal and provincial governments have failed in 300 years to administer an effective educational program for First Nations. This failure has been attributed to several factors; namely the absence of a consistent philosophy of education with clearly articulated goals and objectives, failure to provide a meaningful program based on First Nations reality, a lack of qualified teaching staff, inadequate facilities, and most important , the absence of parental and community involvement in the education of their children. Studies on the effects on integration have shown that First Nations children reveal patterns that can be identified as alienation and identity conflict. The First Nations student is caught between two cultures and is, therefore, literally outside of, and between, both. Through the policy of ICIE, the effect of parental responsibility and local control has clearly brought about positive changes within the past two decades. These include an increase in the numbers of First Nations students completing high school and entering universities and colleges, an increasing number of First nations teachers, and increasingly more research being done by First Nations providing valuable insights on the effect the various forms of education are having. More importantly, the problems and challenges associated with ICIE are becoming clearer and attempts are being made towards resolving them. Critical to improving the situation is the need for legal recognition of First Nations jurisdiction over education. This was identified very early on as a serious problem. It was noted that the Indian Act presents no direct legal foundation for the shifting of control of education from the minister to Indian bands. It empowers the minister to enter into contracts with territorial and provincial governments, public school boards, or charitable or religious organizations, but not with Indian bands. Clearly, the fundamental obstacle to Indian Control of Indian Education is the lack of legislation. Without it, we can expect only minor adjustment to the existing situation. With it, an Indian band or group of bands would be able to write its own Education Act, and determine its own administrative unite, policies, aims and objectives.

Portrayal Of Drugs In Television And Movies

Portrayal Of Drugs In Television And Movies Television seems to glorify drinking alcohol and the use of nicotine whether actors are bellying up to Joes Emerald City Bar in Greys Anatomy or swigging a martini at MacLarens on How I Met Your Mother, (McKean, 2006) television seems to say drinking alcohol is sexy, popular and okay. Alcohol gets free exposure on prime-time television. In shows such as CBS Two and a Half Men, Foxs Happy Hour and ABCs Brothers and Sisters, cocktails and cigarettes have replaced the usual cup of coffee after work. These shows portray negative messages that drinking after work or at social gatherings is socially accepted. Reality shows such as Intervention and Celebrity Rehab depict the full range of alcohol and illicit drug use with real life footage of heroin, crack cocaine, meth and other addictions. These shows illustrate the physical and mental destruction of what can happen to a person when they use drugs. Shows such as Intervention and Celebrity Rehab show the downfall and the reality of drug use. While other shows seem to venerate the use of alcohol with humor and sex, these shows depict how strong addiction can be and how families are affected by drug use. Shows such as these send a strong message to viewers about the realities of drug use and the reality of treatment. There is no pretty picture painted about an easy recovery neither does it glamorize a cool picture of heroin, meth, crack, inhalants and alcohol. The reality is clear, it sends the message dont do drugs because this is what will happen to you, your family and your life. A positive aspect of the prime time television and alcohol use is that when an underage person is depicted as using alcohol they portray the consequences and turn into a positive learning experience. The negative aspect of alcohol and drug use in television is that it sends a negative message to teenagers, its says its cool to drink and smoke. According to Kids Health.com kids and teens ages eight to eighteen spend nearly four hours a day watching television ( The Nemours Foundation, 2010). This is about three times the time amount they spend listening to the radio. Children are greatly influenced by what they watch and many of them idolize stars from these shows and want the mimic what they watch, especially if the use of alcohol, nicotine and illicit drugs are glamorized. These shows depict unsafe behavior and often there are no consideration about the consequence of on the use of alcohol, smoking and use of drugs. Alcohol and nicotine seem to be a favorite among prime time shows; illicit drug use is mostly portrayed in movies. Illicit drugs use and alcohol are hyped up in movies more so than in prime time, but some movies also send a message how drugs can lead to destruction and the struggle to overcome addiction. In 1995, The Basketball Diaries staring Leonard DiCaprio portrayed the true story of Jim Carroll a teenagers struggle with heroin addiction whose only desires are the game of basketball and heroin. In The Basketball Diaries Jims the only escape from a best friend that is dying and a coach who is a child predator is heroin. In a downward spiral Jims addiction for heroin leads him into the streets where he steals, robs and prostitutes himself. It is only through a friend and his relentless pursuit of his desire for Jim to be clean that he overcomes his addiction and fulfills his dreams. The message in The Basketball Diaries relays how drug addiction can destroy your dreams lead you int o a path of crime and self destruction. The message in this movie was a detail of how a lifestyle can easily be misled through the use of drugs and the struggle a person will have to take to overcome that addiction. This move portrayed a very effective message; drugs can destroy all your dreams, lead you into a life where basically you would sell your soul to get your next hit. It also showed the struggles to overcome addiction and how positive your life can become once you decide to make positive choices in your life. As much as alcohol and drug use may be glorified in prime time television, there are also antidrug advertisements that try to educate parents and children on peer pressure and the effects of drug use. In 1998 Congress created The National Youth Anti-Drug Media Campaign in collaboration with Partnership for a Drug-Free America the goal of this campaign is preventing and reducing youth drug abuse across the nation. The main goal of this campaign is to create advertisements that deliver antidrug use and the dangers of that behavior to youths. According to The Partnership Attitude Tracking Study (PATS) 2009 there is a correlation between increased teen exposure to anti-drug messages on television and a decreased likelihood of trying drugs over the past ten years. Four out of ten teens agreed that anti-drug messages made them more aware of the risks of using drugs and less likely to try the drugs (Drug Enforcement Administration, 2010). In one of the many advertisement the campaign has pr oduce, The Human Puppet the advertisement depicts a girl is passed out on a chair with her friends gathered around her, they are painting her face and have strapped her arms with scarves and are moving her hands as she is a puppet. The girl is in an unconscious state and never reacts to what her friends are doing to her they make reference to the fact that she is passed out and thrashed and that she will have a major headache in the morning. Eventually they walk away from her, leaving her slumped in the chair (The National Youth Anti-Drug Media Campaign, 2009).This was an excellent advertisement, and depicted the reality of what can happen when you consume alcohol as a teenager and the embarrassing situations that you place yourself in. The advertisement also pointed out the reality of what your friends can and will do to you when you passed out from alcohol use. The one weakness that was noted in this advertisement was that some kids may think that it was more humorous than educati onal. There should have been more depiction of what can happen when a kid drinks too much alcohol such as loss of body function or alcohol related illnesses. Overall these campaigns have been shown to work The National Youth Anti-Drug Media Campaign began in July 1998 and its primary focus was on reducing marijuana use among adolescents. The data collected from the beginning of PATS in 1998 compared to the data collected in 2008 shows that the use of the media campaign has significantly increased the teen awareness and decreased the use of marijuana in teens (Drug Enforcement Administration, 2010). The policies that are in place to deal with the portrayal of drug addiction are planned through The Office of National Drug Control Policy (ONDCP), the primary function of this office is to establish policies, priorities, and objectives for the Nations drug control program. The goals of the program are to reduce illicit drug use, manufacturing, and trafficking, drug-related crime and violence, and drug-related health consequences (Office of National Drug Control Policy, 2010). The policies that have been established for drug addiction are the following that were obtained from the Criminal Justice Policy Foundation: Americans For Safe Access (ASA) an aggressive grassroots campaign working to push the Bush administration off its anti-medical marijuana crusade and allow states the right to choose and govern medical marijuana laws. Common Sense for Drug Policy (CSDP) a non-profit organization dedicated to expanding discussion on drug policy and raising questions about existing law and educating the public about alternatives to current policies. Criminal Justice Policy Foundation (CJPF) a non-profit foundation working on innovative solutions to problems facing the criminal justice system. Drug Policy Alliance (DPA) the nations leading organization working to end the war on drugs. Drug Reform Coordination Network (DRCNet) opposes the prison-building frenzy and supports rational policies consistent with the principles of peace, justice, freedom, compassion and truth. Human Rights and the Drug War a multi-media project that combines the stories and photos of Drug War POWs with facts and figures about the US Drug War, to confront the conscience of the American people and encourage individuals to take action for social justice. Institute for Policy Studies (IPS) a progressive think-tank with a project on U.S. drug policy and U.S. involvement in Colombia. Interfaith Drug Policy Initiative (IDPI) organizes people of faith to promote drug policy reform; i.e., moving from prohibition laws toward reasonable and compassionate drug regulation, education and treatment. Judges Against the Drug War provides an extensive online database of judicial opinions critical of the governments War on Drugs. The database represents judicial dissent against drug prohibition in state and federal jurisdictions from 1970 to the present date. Law Enforcement Against Prohibition (LEAP) current and former members of law enforcement who support drug regulation rather than prohibition. Marijuana Policy Project (MPP) works to minimize the harm associated with marijuana both the consumption of marijuana, and the laws that are intended to prohibit such use. Multidisciplinary Association for Psychedelic Studies (MAPS) non-profit research and educational organization that assists scientific study of the risks and benefits of MDMA, psychedelic drugs and marijuana. National Drug Strategies Network (NDSN) coalition of organizations that offer information about drug control strategies. National Organization for the Reform of Marijuana Laws (NORML) a nonprofit public-interest advocacy group that represents the interests of the tens of millions of Americans who smoke marijuana responsibly. Parents Ending Prohibition Parents Ending Prohibition is a non-profit organization, designed to bring together parents and other concerned citizens to protect our children from the devastating harms created by our nations war on marijuana. Students for Sensible Drug Policy (SSDP) working to involve youth in the political process, and promoting an open, honest, and rational discussion of alternative solutions to our nations drug problems. Unitarian Universalists for Drug Policy Reform (UUDPR) a continental coalition of Unitarian Universalists leading the denominations efforts to develop and promote more just and compassionate drug policies (Criminal Justice Policy Foundation, 2010) In addition to these policies The Federal Communications Commission (FCC) is an independent United States government agency. The FCC was established by the Communications Act of 1934 and is charged with regulating interstate and international communications by radio, television, wire, satellite and cable (The Federal Communications Commission, 2009). The division of the FCC that administers policies and license is the Media Bureau. This office controls what is viewed on television and although there are some limitations due to the First Amendment Act. The Food and Drug Administration (FDA) is another office that regulates how drugs are portrayed on television. The FDA monitors how pharmaceutical companies advertised their drugs on television. Pharmaceutical companies are allowed to claim the benefits of their product but they must also provide a website or referenced publications where consumers can find out more details regarding the products (Mosher Akins, 2007, p. 345). In 1994 T he Dietary Supplemental Health and Education Act was passed, this act established policies on the sale and advertisement of dietary aides on television. The influence that television has on our youth today is overwhelming and it is important that use of drugs, whether legal or illegal are monitored and regulated. The government as well as parents and guardians have a responsibility towards our future generation and it is important that we influence our children in the right direction.

Abortion -The Wrong Choice :: Argumentative Persuasive Topics

Abortion-The Wrong Choice   Ã‚  Ã‚  Ã‚   The abortion debate is raging in America. The opposing sides in the debate each strongly believe they are right. The pro-choice supporters see a woman's right to choose as central to the debate. The life of the baby is the most important concern of the pro-life advocates. Very little middle ground exists on the issue of abortion. Abortion is murder and should be illegal except in instances when the mother's life is endangered by the pregnancy. Abortion is murder. The embryo is a person from the moment of conception. According to Shettles, "Scientists identify the first moment of human life as that instant when a sperm cell unites with an ovum or egg cell" (18). Most pro-choice supporters do not believe the fetus is a person until the first or second trimester. Pro-choice people do not think abortion is murder because they consider the aborted fetus a mass or cells or tissue (Shettles 20). Abortion is the taking of innocent human life, which is wrong under virtually any circumstances. An unborn baby is more than potential life. An unborn baby is meaningful human life that should not be considered expendable. After conception, no event occurs in the development of the fetus that indicates a change in the fetus from not being human to becoming one (Foster 33). Human life begins with conception. A middle-aged person, a teenager, and an unborn baby are all in stages of human life. Killing the unborn baby is no more justifiable than killing the two other people. Abortion is a practice that should be prohibited by law because it basically amounts to murder. An unborn baby's right to life should have priority over a woman's right to choose. No woman or man should have the power to decide if a baby is allowed to live. Pro-choice advocates believe women's rights are being jeopardized when the right to an abortion is taken away. The pro-choice camp fails to take into account that the baby has a right to life. A woman's rights over her body do not give her the right to an abortion (Schwarz 113). If a woman has rights over her body, then the unborn baby has those rights too. The child has the right not to be killed. The appeal to a woman's right over her body as a justification for abortion backfires because the right must also be extended to the child (Schwarz 123).

We Need Tough Laws to Protect the Environment Essay examples -- Enviro

With Adam Smith and Milton Friedman among its illustrious fathers, the theory of the free market is a widely accepted and respected one today in America. It advocates the concept of a market as a self-regulating entity. By the working of natural principles such as free competition, consumer sovereignty, and maximization of the individuals' self-interest, the market is able to decide the allocation, utilization, and distribution of resources most fairly and efficiently. This characteristic of the market, known as the "Invisible Hand", is constantly hailed as one of the most imperative mechanisms of a capitalistic economy. At the same time, it is recognized that the free market does have its few but important limitations, the most notable of which are the natural emergence of monopoly, the existence of positive and negative externalities, the need for public goods that would not be provided by the market. Such instances necessitate the interference from institutions outside of the market, most commonly the government. The degradation of the earth's environment belongs to the last two groups of market failure types. Most proponents of the free market acknowledge that a clean environment can be considered as a public good because it defies the exclusionary principle; and that conversely, environmental degradation is a negative externality. Thus, a certain reasonable degree of outside intervention is required for the cause of environmental protection. The definition of this "reasonable level of outside interference" may vary depending on personal beliefs, but generally it can be characterized as "the less, the better." Private organizations' efforts are emphasized and preferred to governmental regulations and restrictions. Even w... ... Environmental Racism. Crisis in American Institutions. Edited by Jerome H. Skolnick and Elliot Currie. Allyn and Bacon. 2000. Commoner, Barry. "Why We Have Failed." Crisis in American Institutions. Edited by Jerome H. Skolnick and Elliot Currie. Allyn and Bacon. 2000. "Free Market Environmentalism". Edited by Robert Knautz. Policy Spotlight. Volume 1. Number 5. May-June 1997. Gelbspan, Ross. The Heat Is On. Crisis in American Institutions. Edited by Jerome H. Skolnick and Elliot Currie. Allyn and Bacon. 2000. Inter Press Service. "Big Corporations are Getting Bigger and Personal". December 4, 2000. March 5, 2001. "Origins of Fossil Fuel Disinformation Campaigns". The Heat Is Online. March 5, 2001. Snell, Bradford Curie. "American Ground Transport". Transport. 1973. Ideas & Institutions in American Society Course Reader, New York University. Spring 2001.

Marketing Research Krispy Kreme

GROUP MEMBER [pic] †¢ Usarat Rungruangrattanawadee1531007027 †¢ Chavivuth Soonthornsima 1511001933 †¢ Tirapitch Pichitnorakarn 1511007096 †¢ Arnuphap Chaiyaraj 1531007209 †¢ Pavinee Pinijkijsopon1531007530 Exclusive Summary As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.We try to know all customer think with Krispy Kreme Doughnut and also our competitor. We use many methods to do the research. For this research we get some limitation from whether, time, confusing with questionnaire, and etc. As we research we get good information back for analyze the data and code data for do graph. Introduction Backgrou nd 1937s A Humble Beginning †¢ Krispy Kreme Began More Than 70 Years Ago In Winston-Salem, NC †¢ Our Founder, Vemon Rudolph, Bought a Yeast-Raised Doughnut Recipe From a Chef in New Orleans. †¢ Today, All Krispy Kreme Stores Use the Same Proprietary Recipe That Was Used 70 Years Ago! 940s & 1950s A History of Innovation 40s&50s †¢ Improving the doughnut Making process through Innovation from the Beginning †¢ Krispy Kreme Was the First to Automate the Doughnut Making Process Soon After We Opened. †¢ These Innovation Remain the Foundation of Our Doughnut-Making Process Today 1960s & 1970s The Store Experience 60s & 70s (Our Stores are Fun Gathering place for Friends) †¢ The Store Expereince is the Brand for Our Customers. †¢ For Year, Krispy Kreme Stores Have Been Fun Places for Friends and Families to Gather Our â€Å"Doughnut Theatre† and You Team’s Great Customer Service are Critical Components. 1980s & 1990s Hot Original Glazed 80s & 90s (The famous hot doughnut experience) †¢ Krispy Kreme Signature Product Original is Our Original Glazed †¢ Our World Famous â€Å"Hot Now† Sign Signals To consumers that making Fresh Product †¢ Customer Young and Old Love Watching the Doughnuts Being Made Today Growing the Brand Worldwide (Sharing the Krispy Kreme experience) †¢ Today, Krispy Kreme has Stores in the United States, Europe, Latin America, the Middle East and Asia. †¢ We have More Than 500 Stores in 18 Countries More than 60% of Krispy Kreme’s Stores are Now Outside the US †¢ This Year, Krispy Kreme Hopes to Open Our First Stores in Dominican Republic, Thailand and Taiwan! Krispy Kreme in Thailand †¢ Krispy Kreme open in Thailand at Siam Paragon since 28 Sep, 2010 Situation Analysis First Krispy Kreme launchs in Bangkok at Siam Paragon. It has a Krispy Kreme trend because they have promotion for 100 prople get free Krispy Kreme but the first person of 100 peopl e will get Krispy Kreme free all year. People very interest and excited about Krispy Kreme. Before it lunch in Bangkok, it reputation in aboard.For first 4-5 months, it has very long queues out of Siam Paragon. Someone who waiting in queues for re-sell all opposite side at Siam Paragon, they will up price about 10-20 baht per piece or someone get 50-100 baht per box for waiting in queues instead of the person who want it. Now Krispy Kreme is quiet, no body waiting for buy Krispy Kreme, you can walk to the shop and buy it without waiting in long queues. Now it has variety for favors, first it launches only original favor. Research Objective †¢ To study Krispy Kreme Customer Preference. †¢ To know customer satisfaction with price. To know customer satisfaction with place such as atmosphere, decoration and convenience. †¢ To know customer satisfaction with taste such as soft and sweet. †¢ To know customer satisfaction with reputation. †¢ To know some improvemen t that we think customer will accept or it will effect with customer or not. †¢ The last objective that we want to know is about competitor. Define problem and opportunity identification Problem is Thai people interest with Krispy Kreme lower than the beginning period, so male Krispy Kreme no more long queues although Krispy Kreme launch more favors, but not attraction customer like beginning period.Now Krispy Kreme has not yet opens a new branch although I think Krispy Kreme must to open new branch. Limitation of the study Our main target is student, so we divide into two groups for research. The first group is BU Student at City Campus and Second group is Student around Siam Paragon and BTS (Siam station). First limitation that we met we can’t do the research inside Siam Paragon, so we must to go outside it and stand at BTS. We go to research about 5 pm; this time is the times for student go for tutor.We have some problem about student don’t have more time for d o our questionnaire. And we stay at BTS, we will met student who also hurry to back home. Until we meet one group in front of Siam Paragon, we go for research them but security guard is not allowing to research front of Siam Paragon. Second limitation that we met is some people they don’t understand some question and some people who say no with the question that we ask about last one month you ever consume Krispy Kreme or not, so it make that questionnaire fail. I must to do more questionnaires because we need 30 questionnaires.The last limitation that we met is weather, first of all we will stay at Siam Square, the place that reseller sell Krispy Kreme Donught but that they is raining day, so it make our can’t stay there. It hard to do questionnaire in raining day. Finally we decide to divide in to two groups first stay around BTS. We stand different door. Finally, The problem that we meet is from confusing with question, place and weather that we survey is not conven ience for do the research but finally we get questionnaire enough to do the research although it has correct one and wrong one.Method Definition of the population Is the amount of people or has the same characteristic in the similar way or the same way which include all sex and every age. Person are likely the same things and from one to others, they all in a group and as a group we called â€Å"population†. For example our group project we doing a research about donut which is the most popular and famous in Thailand now called â€Å"Crispy Cream† located in paragon shopping mall.As we research we want to know the amount of population which has the same things in the same ways such as like to eat donut or like to do the same activities, we don’t target only people who are under 30 but we do target all sex, age and people who are in Bangkok too. Therefore population are large group of people not even in the country can be all over the world who like to do or eat in the same or similar things. And if we want to target something we can target in a whole group of people which means population of something we want to target such as we want to know population of people who loves to eat donut especially â€Å"Crispy Cream†.Every research must have their population of their project which can tell u to analyze that people who you are targeting is like or dislike your product or services. These can tell u little more about people or customers are interest in your product or not. For example if high population it might means they like your product or service but if low population so which means that they might not be interest or not in the trends of nowadays. Sample plan and sample size Our sample plan is that we have conducted the sample of 30 respondents between the age of 16-25 both high school and university students who are consuming KrispyKreame donuts.To understand how these age group of people buying decision on the KrispyKreame produc ts on their preference on taste, price, reputation, quality of the products. The population of ours target is the people in Bangkok who consuming the donuts whether consume themselves or buy for other people as a gift. However, the total surveys that we have conducted was 50 questionnaires but only 30 of them which can be useful for conclude the final sample which gives us 60% of the total sample size that we have been given out for the surveys.Ours sample method was we have used an exploratory method but in questionnaire type and we let them to fill out the form by themselves and as we have a cluster sampling type of method which mean we have selected the group of ours sample size for this particular surveys. Furthermore, the sampling method for ours survey was probability sample type as we have select the sample which in equal chance to be select to fill out the questionnaire. We have resampling the sample to conclude the result by looking at the sample that we have gathered to ju dge the total population of people who like to consume donuts in Bangkok area.Development of the questionnaire We started developed our questionnaire to answer the objectives. The questionnaire was created by all members in group. First time we draft developed it in class room to know just like which direction we will ask. We also make sure by consult with the instructor about the content in questionnaire. After that we had meeting again to do questionnaire in details. Each member helps together to developed questionnaire and tries to show the ideas and the benefit of that question to fit with the objective.We had use of computer and networks to help in developed the questionnaire by type and design the questionnaire. We also sent the questionnaire through the E-mail to each member in our group to help together to recheck the questionnaire in term of the word understanding and design again before launch it to the public in testing the questionnaire within BU city campus. After that we fix the questionnaire again before use it in real surveys. We chose Closed- ended type to be our question response format. We use both Dichotomous which provide two response options and Multiple response which provide more than two response options.We design to use closed –ended question because it provide options on the questionnaire which help respondent to answer quickly and easily. The more benefit is this type of question is also easier to analyze the data which proper for short period of time that we have. Moreover we also use Scaled- response format to measure the attributes of the Krispy Kreme doughnuts. We design in Unlabled scale which is purely numerical that allow respondent to express feeling and it also easily to code the data. There are more details in each questions following; †¢ The first part of questionnaire is Screening questions.It helps us to identify which questionnaire can be the sample or the representative of the research. The screening quest ions start from question number one to three. ? The question one is â€Å"Have you been purchased Krispy Kreme doughnuts during the last one month? † This question will be separate respondent who is the representative apart from who is not by the answer. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question two is â€Å"How often do you consume Krispy Kreme doughnuts a month? † The purpose is to know the frequency of consuming Krispy Kreme doughnuts.The Scale of measurement is Interval scales because distance between each descriptor is equal. ? The question three is â€Å"Where did you buy Krispy Kreme doughnuts? † The purpose is to know is the respondent buy doughnuts from the Krispy Kreme directly or buy from the reseller. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. †¢ The second part of questionnaire is General question. It will be the question about the purpos e of buying Krispy Kreme Doughnuts and why. The general questions start from question number four to eight. The question four is â€Å"How did you know Krispy Kreme doughnuts? † The purpose is to know which way they know Krispy Kreame doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question five is â€Å"Purpose of buying Krispy Kreme doughnuts? † The purpose is to know the objective of buying Krispy Kreme doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question six is â€Å"if you see long queue, do you want to wait in queue or not? † The purpose is to know the tendency of who will wait in queue if there is line.The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question seven is â€Å"Why you want to waiting queue? † The purpose is to know the reason why they still want to wait in queue. The Scal e of measurement is Nominal scales because it uses only labels in questionnaire. ? The question eight is â€Å"Why did you buy Krispy Kreme doughnuts? † The purpose is to know reason why they buy. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. †¢ The third part of questionnaire is Preference. This will give depth data in term of Krispy Kreme attributes. There will be sub-questions for question nine which give data in scale about price, taste (soft and sweet), quality, reputation and location (atmosphere, decoration and convenience). The purpose is to know customer preference in each attributes. The Scale of measurement is Interval scales because distance between each descriptor is equal. †¢ The fourth part of question is Compettition. This will help to generate data about the rivals of Krispy Kreme doughnuts. The questions start from question number ten to thirteen. ? The question number ten is â€Å"Do you purchase others donuts brand while purchase Krispy Kreme doughnuts? The purpose is to know that do the representative still buy other doughnuts brand while buy Krispy Kreme doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question eleven is â€Å"Which doughnuts brand that you purchase apart from Krispy Kreme doughnuts? † The purpose is to know who the Krispy Kreme doughnuts rivals are. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question twelve is â€Å"From question no 11: why do you purchase those doughnut brands? † The purpose is to know reason why the representatives still buy those brands.This may help to identify which attribute is Krispy Kreme do not well. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question thirteen is â€Å"Please rank which donut brands do you prefer the most? † The purpose is to know which bra nd do the representative prefer (order in rank). The Scale of measurement is Ordinal scales because provide rank-order to respondent. †¢ The fifth part of question is Improvement. These will help to know what could be improving for Krispy Kreme. The questions start from number fourteen to fifteen. ? The question fourteen is â€Å".If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? The purpose is to understand the potential of customer preference in membership card that may affect frequency of buying. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question fifteen is â€Å"If Krispy Kreme Doughnuts launch new branch, where would you like it be located? † The purpose is to know where representative want Krispy Kreme to open new branch. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. The sixth part of question is Perso nal data. This part will be detail about the representative which shows gender, ages, occupation and income per month. The purpose is to know details about the representative. The questions start from number sixteen to nineteen. ? The question sixteen is â€Å"Gender†. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question seventeen is â€Å"age† The Scale of measurement is Interval scales because distance between each descriptor is equal. ? The question eighteen is â€Å"Occupation† The Scale of measurement is Nominal scales because it uses only labels in questionnaire. The question nineteen is â€Å"Income per month† The Scale of measurement is Interval scales because distance between each descriptor is equal. Questionnaire No. ___________ Interviewer’s name ___________ Bangkok University International College Questionnaire for Marketing Research Hello, I am student at Bangkok University Internatio nal College. I would like to conduct survey about Krispy Kreme Doughnuts. I would like to ask you few questions about your experience with Krispy Kreme Doughnuts. It will take only few minute and this questionnaire is part of term project of Marketing Research and it will be confidentially.Thank you for your spending time to response to the questionnaire. / / / Please answer the following question by mark (in ( given below: ( ( Screening Questions ( ) 1. Have you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) No ( ) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) Once (1 )2-4 times (2-4 ) 5-7 times (5-7 )More than 7 ( 7 ) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) By reseller ( ) General Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( Friend( )Experience ( ) Media and Advertising ( )Other Please specify (_____) 5. Purpose of buying Krispy Kr eme Doughnuts ( ) Consume ( )Resell ( ) Gift ( )Other Please specify (_____) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) No (Skip question no. 7) ( 7) 7. Why you want to waiting queue? ( ) Trend( )Fashion ( )Want to try/eat ( / )Other Please specify (_____) 8. Why did you buy Krispy Kreme Doughnuts? ( ) Price ( ) Reputation ( ) Taste ( )Location ( ) Quality ( )Other Please specify (____) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) | |Low( | | | | |High( ) | | |1 |2 |3 |4 |5 |6 | |9. 1 Price ( ) |   |   |   |   |   |   | |9. 2 Taste ( ) |   |   |   |   |   |   | | 9. 2. 1 Soft ( |   |   |   |   |   |   | | 9. 2. 2 Sweet ( ) |   |   |   |   |   |   | |9. 3 Quality ( ) |   |   |   |   |   |   | |9. 4 Reputation ( ) |   |   |   |   |   |   | |9. Location ( ) |   |   |   |   |   |   | | 9. 5. 1 Atmosphere |   | |   |   |   |   | |( ) | | | | | | | | 9. 5. 2 Decoration |   |   |   |   |   |   | |( | | | | | | | | 9. 5. 3 Convenience |   |   |   |   |   |   | |( ) | | | | | | | Competition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( Yes ( ) No ( ) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut Daddy Dough Dunkin’DonutsMister Donut Other (Please specify___________) 12. Form question no. 11; why do you purchase those Donut brand? ( 11 ) Price ( )Taste ( ) Quality ( )Location ( ) Other (Please specify___________) 13.Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 ; 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ Daddy Dough ( ) ____________ Dunkin’Donuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( ) Improvement ( ) 14. If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? ( Yes ( ) No ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) Central Plaza ( )The Emporium ( ) The mall ( )Robinson ( ) Super market (Tesco Lotus, Big C, Careful, and etc) ( , , ) Other (Please specify___________) Personal Data ( ) 16. Gender ( ) Male ( )Female ( ) 17. Age ( ) Less than 20 ( 20)21-25 30. 1-35 More than 35( 35) 18. Occupation ( ) Student ( / )Office Worker ( ) Business Owner ( )Other Please specify___________ ( ) 19. Income per month ( ) Less than 10,000 ( 10,000)10,001-15,000 15,001-20,000More than 20,0000 ( 20,000) ___________________________ Thank You ________________________ / Data collection method We design to use Exploratory research method to gain background information about the research topic. Exploratory also can help in define term and clarify problem.We use Secondary information to know and understand history or background of the company. It will provide how, when it establish and by whom. Normally, Exploratory research will be unstructured but for Krispy Kreme research we will use quantitative research to help in collection the data. The survey will use questionnaire which is structured question for respondent. The reason is that it can use with a large number of respondents and also easily for code and analysis. In collection mode, we use Self-administered which respondent have to completes the survey by his or her own.It is the most popular way in collection mode; some time people called it paper and pencil survey. The reason for using Self- administered is cost reduction and respondent can control the answer so, it will be affect to time saving. The location that we went to do survey is Siam Square and BU city campus. The reason is that our sample will be students who are in high school and university student. As the lifestyle of this group of people is li ke to hang out at Siam square so, Siam square is the place that majority of that student group like to go.If we went to Siam square we will get data from many type of student in that group. We divide members group to do survey in three small groups. To be faster to collection the data and avoid shy to do questionnaire with big group of researcher. In depth detail of the location, we did survey at BTS Siam, BU city campus. By the BTS Siam, we divide into two group because there is big area that can do survey. Nonsampling error reduction There are many types of errors that might occur during the questionnaire survey some might be avoidable but some might not due to the respondent’s behavior of the survey.However, the error also occurs with the field workers who hand the survey to the entire respondent to fill, they might not be effective to give the respondent an explanation of the question since they did not understand and explain the question to the respondent well. Furthermo re, interviewer might perform their job by unsatisfied reaction to the respondent if they ask too many questions on the survey and might show it to the respondent by tone, body language or characteristic of the interviewer.Some might not give the respondent full explanation of the objective of the survey. This will lead to respondent error, since they did not understand how to answer so they did not answer it correctly or answer it guessing since they unsure on the question or whether they intent to committed an error on purpose since they did not attend to focus on the survey as they might be in the hurry or on the way to work or see friends or get tired from work so they did not willing to answer it properly.Some might get a distraction on the location of the surveys by interruption or crowed places to be able to fill the questionnaire. However, we can reduce such error by supervision on the field workers or training them on the understanding of the survey before let them out on t he field. And for the respondent, we might check the answer before letting them go or go thought the question with them on by one so they can give the best possible answer.Not only an on field surveys that encounter a problem but other kinds of survey such as an online, mail, calling surveys also have the same problems. For an online survey, the respondent might have done more than one survey or might not answer the certain question that they did not want the interviewer to know such salary or occupation etc. Moreover, some even avoid to do it since they can just close the page on the web to avoid answer it. For mailing surveys might have a high set up cost to send to each household and might not get the mail back as they might consider a junk mail.Telephone survey, the interviewer have to follow up the respondent as some people might not be home or lazy to answer it on the phone since the might be in the middle of something such as cooking their meal, watching their favorite progra m. So to avoid such an error the interviewer might have to screening the questionnaire first before it complete, inspect the grammar error that might have confuse the reader and also the answer might have to be clear ,for example, scale question from 1 to 5 the respondent might answer only 5 or in the middle like 3.So these kind of screening might have been consider and need to be eliminate before conducting the questionnaire. Or providing a sample questionnaire to see whether the problems are might have occurred during the pretest. In addition, close supervise data collection and provide training to give the interviewer the best effort are also needed to minimize the error. Data analysis 1. For the question, â€Å"Have you been purchased Krispy Kreme Doughnuts during the last one month? † We analyze data by using Mode which is the value that occurs most frequently.The graph is response rate result from the survey is show that the 60% or 30 people of 50 answer Yes (Mode), whi le 40% or 20 people of 50 answer NO. (See graph at p. 31) 2. For the question, How often do you consume Krispy Kreme Doughnuts a month? We analyse by using Mean which result is 1. 2667(fx = 38 / N= 30) The graph result from the survey is show that the majority of the sample said they eat Krispy Kreme once a month which is 26 people out of 30 people as a percentage of 86. 67 percent. Next, the second high is 4 people out of 30 as a percentage of 13. 3 percent eat Krispy Kreme 2-4 times a month. Nobody said eat 5-7 times and more than 7 times a month. (See graph at p. 31) 3. This graph shows about where did you buy Krispy Kreme Dougnuts? We analyze data by using Mode which is the value that occurs most frequently. We research about 30 people. The majority of the respondent prefer to buy by Krispy Kreme Dougnuts shop (Mode) at Siam Paragon about 28 people out of 30 as a percentage of 93. 33 percent and people who choose buy by reseller are about 2 people out of 30 as a percentage of 6. 67 percent.Finally, the people who consume Krispy Kreme Dougnuts they like to buy by shop at Siam Paragon more than they buy by reseller. (See graph at p. 32 ) 4. For the question, How did you know Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that majority of sample said they know Krispy Kreme from Media and Advertising (Mode) which count as 14 people out of 30 as a percentage of 46. 67 percent. The second high is people know Krispy Kreme from Friend which is 13 people out of 30 as a percentage of 43. 3 percent. The third high is people know Krispy Kreme from Experience which is 3 people out of 30. (See graph at p. 32) 5. For the question, Purpose of buying Krispy Kreme Doughnuts. We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample said they buy Krispy Kreme for Consume (Mode) which is 26 peo ple out of 30 as a percentage of 86. 67percent. The second high is they buy Krispy Kreme to be Gift which is 4 people out of 30 as a percentage of 13. 33 percent.And nobody answer resell in the research. (See graph at p. 33) 6. For the question, If you see long queue, do you want to wait in queue or not? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample said No (Mode) in wait in queue which is 77% out of 100%. Another said Yes which is 23% out of 100%. (See graph at p. 33) 7. For this graph talk about Why you want to waiting queue? We analyze data by using Mode which is the value that occurs most frequently.The graph result from the survey is show that 100% said they waiting queue bacause they want to try/eat Krispy Kreme doughnuts (Mode). (See graph at p. 34) 8. For the question, why did you buy Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most fr equently. The graph result from the survey is show that majority of sample choose Reputation to be reason why they buy Krispy Kreme Doughnuts which is 15 people out of 30 or (50%). The second high that people choose is Taste which is 11 people out of 30 or (36. 67%).There are 3 people out of 30or ( 10%) choose other which they said trend and variety. There are 1 people out of 30 said location and another 1 people out of 30 30or ( 3. 33%) said quality. The choice that nobody answers in the research is price. (See graph at p. 34 ) 9. This graph shows about the rank that customer rate with Krispy Kreme Doughnuts in term of their price, taste, quality, reputation and location. We analyse by using Mean which result for price is 3. 47 (fx = 104 / N= 30), soft is 4. 67 (fx = 139 / N= 30), sweet is 4. 47 (fx = 134 / N= 30), quality is 4. 3 (fx = 133 / N= 30), reputation is 5. 07 (fx = 152 / N= 30), atmosphere is 4. 07 (fx = 122 / N= 30), decoration is 3. 83 (fx = 115 / N= 30), conveneinve i s 3. 37 (fx = 101 / N= 30). The first graph is shows Price, respondent prefer price in rank 3 with 19 people out of 30 as a percentage of 63. 33 percent. For the taste we divide into two categories are soft and sweet. For soft respondent choose Rank 4 with 10 people out of 30 as a percentage of 33. 33 percent and sweet respondent choose same Rank as 4,5 and 6 with 8 people out of 30, as a percentage of 26. 67 percent.For the quality respondent prefer rank 4 with 12 people out of 30 as a percentage of 40 percent. For reputation respondent prefer rank 5 with 13 people out of 30 as a percentage of 43. 33 percent. The last one is show location, we divided in to 3 categories. First one is atmosphere respondent prefer rank 4 with 12 people out of 30 as a percentage of 40 percent. Second is Decoration respondent prefer rank 3 with 12 people out of 30 as a percentage of 40 percent. Last one of location is convenience respondent prefer rank 3 with 10 people out of 30 as a percentage of 33. 3 percent. (See graph at p. 35) 10. For the question, Do you purchase others donut brand while consuming Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample 26 proplr out of 30 or 87% said they purchase others donut brand while consuming Krispy Kreme Doughnuts†YES† (Mode). Another part is 4 people out of 30 or 13% said they they did not buy others donut brand while consuming Krispy Kreme Doughnuts â€Å"NO†. (See graph at p. 35 ) 11.This graph shows about which donut brand that you purchase apart from Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. It surprisingly, the most favorite donut brands that most of all the respondents on this survey preferred was Mister Donut (Mode) about 21 people out of 30 as a percentage of 70 percent, Dunkin’ donut and Daddy Dough are same as 12 people out o f 30 as a percentage of 40 percent, last one is Bapple Donut is 6 people out of 30 as a percentage of 20 percent. (See graph at p. 36) 12. Form question no. 1; why do you purchase those Donut brand? This pie chart has show us the most preferences of people who buying other donuts brand in term of their price, taste, quality, location and other factors. We analyze data by using Mode which is the value that occurs most frequently. From what you can see taste (Mode) was the major factors that were considered by many people who are buying the other donut brands. Followed by, location as it is easy to travel and with lots of transportations that can give them an easy access to get to the destination point.Furthermore, Siam Paragon is the place where most people are likely to go after work or meeting friends. Next, price was the third choice of buying and quality as a sequence. Since the price they would pay for the products must have the similar quality to the amount that they have pay t heir money for that why these 2 factors are follow each others. Other factors are considered to be last which is up to each individual person might have their own reason on their preferences. (See graph at p. 36) 13. This graph shows about Please rank which Donut brands do you prefer the most.We analyse by using Mean which result for Bapple Donut is 3. 7 (fx = 111 / N= 30), for Daddy Dough is 3. 2 (fx = 96 / N= 30), for Dunkin’Donuts is 2. 8 (fx = 84 / N= 30) for Krispy Kreme Doughnuts is 2. 7 (fx = 81 / N= 30), for Mister Donut is 2. 5 (fx = 76 / N= 30)This graph shows us the brands prefer the most by the 30 respondents. We have rank from 1 to 5 forms most favorite to least favorite according to the numbers. As you can see from the 1 rank, Mister Donut has the most preferred by respondents with 13/30 as the percentage of 43. 33 %.At rank 2 Dunkin’ Donuts has overcome KrispyKreme Doughnuts by one person which give Dunkin’ Donuts the second favorite brand among K rispyKreme Doughnuts by 10/30 as the percentage of 36. 03%. Between the rank of 3-4, KrispyKreme Doughnuts and Daddy Dough has the same amount among these two ranks which give them the same the number of respondents of 8/10 as the percentage of 26. 66%. The least favor donut brand at rank number 5 was Bapple with consist of 12/30 respondents are choose to be the least favorite brands of all. (See graph at p. 37 ) 14.This graph shows about If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? We analyze data by using Mode which is the value that occurs most frequently. The respondent answer â€Å"Yes† (Mode) 17 people out of 30 as a percentage is 65. 67 percent and answer â€Å"No† 13 people out of 30 as a percentage is 43. 33 percent. So, if Krispy Kreme Doughnuts has a membership it can effective with some customer. (See graph at p. 37) 15. In ours survey we have asked that if KrispyKreame Doughnuts will launch a new branch, where they would like it to be located.We analyze data by using Mode which is the value that occurs most frequently. Out of 30 respondents, 19 people or 63. 33 percent have chosen Central Plaza (Mode) as their first choice, followed by Emporium with 6 people or 20 percent have chosen it. Supermarket, such as Tesco Lotus, Big C, and Careful has been chosen by 3 people or 10 percent and Robinson as the last choice which only 2 persons or 6. 67 percent have chooses it as the new location. (See graph at p. 38) 16. For this graph talk about gender of respondents. We analyze data by using Mode which is the value that occurs most frequently.From the survey that we have interviewed, we have found out that 25 out of 30 people who have done the survey was â€Å"female† as the percentage of 83. 33% in total, whereas, male only 5 out of 30 give us a percentage of 16. 67%. Therefore, most of the women give us almost 90% out of the total number of all the respondents who given up their time to filled out the questionnaire for ours interview. (See graph at p. 38) Conclusion and Suggestion Surprisingly, from all 30 respondents that we have survey we have found out that the majority of Thai people prefer Mister Donut more than any other donut brands.Which give KrispyKreme Doughnut come behind Mister Donut and Dunkin’ Donut. So we can conclude form ours survey that Thai people are like to try new product as it first opening their products by giving to AF contender on TV show and many people may want to try it and wondering whether it is as good as it say or not. However, Mister Donut may be tastier to Thai people taste as it been in business for far longer than KrispyKreme Doughnuts so they know how Thai people taste would like it.In contrast, the reason Mister Donut was the first majority that Thai people are consider as their top donut brands might be that the price for these two brands are quite different to each others and many Thai peopl e are mostly at the middle class status so Mister Donut would be the most reasonable price for many Thai people follow by Dunkin† Donut as both brands have a similar in term of the price. Whereas, KrispyKreme Doughnuts mainly target the upper class status people who have more purchasing power to buy.Where others donut brands might not fit Thai people taste such as Daddy Dough and Bapple might be to sweet or at the same price they would consider of buying KrispyKreme Doughnuts instead. To sum up, according to ours survey we can refer that price was the main reason for Thai people when they consider to buy the product whether such product are food or cloth or electronic stuff. Our suggestion we think KrispyKreme Doughnuts should have a new branch at Central Plaza because, we got the result that if KrispyKreme Doughnuts have a new branch where would respondents like it be located, almost people choose Central Plaza.I think if KrispyKreme Doughnuts have a new branch at Central Pla za it easily for consumer to buy KrispyKreme Doughnuts. By survey respondents think location it not more convenience for them. This is some suggestion that we think for KrispyKreme Doughnuts to reach more consumers. Appendix Bangkok University International College Questionnaire for Marketing Research For the coding we will show how we change choice of answer to be number in coding process. We will show the number that we use instead of label in color number after each choice. The coding number will show in red colorPlease answer the following question by mark (in ( given below: ( ( Screening Questions ( ) 1. Have you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) (1) No ( ) (2) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) Once (1 ) (1) 2-4 times (2-4 ) (2) 5-7 times (5-7 ) (3)More than 7 ( ) (4) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) (1) By reseller ( ) (2) Ge neral Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( ) Friend( )(1) Experience ( ) (2) Media and Advertising ( ) (3) Other Please specify (___) (4) 5. Purpose of buying Krispy Kreme Doughnuts ( Consume ( ) (1) Resell ( ) (2) Gift ( ) (3) Other Please specify (___) (4) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) (1) No (Skip question no. 7) ( 7) (2) 7. Why you want to waiting queue? ( ) Trend( ) (1) Fashion ( ) (2) Want to try/eat( / )(3) Other Please specify (_) 4) 8. Why did you buy Krispy Kreme Doughnuts? ( ) Price ( ) (1) Reputation ( ) (2) Taste ( ) (3)Location ( ) (4) Quality ( ) (5)Other Please specify (___) (6) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) | |Low( | | | | |High( ) | | |1(1) |2(2) |3(3) |4(4) |5(5) |6(6) | |9. 1 Price ( ) |   |   |   |   |   |   | |9. 2 Taste ( ) |   |   |   |   |   |   | | 9. 2. 1 Soft ( |   |   |   |   |   |   | | 9. 2. 2 Sweet ( ) |   |   |   |   |   |   | |9. 3 Quality ( ) |   |   |   |   |   |   | |9. 4 Reputation ( ) |   |   |   |   |   |   | |9. 5 Location ( |   |   |   |   |   |   | | 9. 5. 1 Atmosphere |   |   |   |   |   |   | |( ) | | | | | | | | 9. 5. 2 Decoration |   |   |   |   |   |   | |( | | | | | | | | 9. 5. 3 Convenience |   |   |   |   |   |   | |( ) | | | | | | | Competition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( ) Yes ( ) (1) No ( ) (2) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut (1) Daddy Dough(1) Dunkin’Donuts(1)Mister Donut(1) Other (Please specify___________) (1) * 1 it’s mean respondent choose that brand 12. Form question no. 11; why do you purchase those Donut brand? ( 1 ) Price ( ) (1) Ta ste ( ) (2) Quality ( ) (3)Location ( ) (4) Other (Please specify___________) (5) 13. Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 ; 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ Daddy Dough ( ) ____________ Dunkin’Donuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( *It code by how many respondent prefer with 1(most) – 5(lease) in each rank Improvement ( ) 14. If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) Central Plaza ( ) (1)The Emporium ( ) (2) The mall ( ) (3)Robinson ( ) (4) Super market Tesco Lotus, BigC, Careful, and etc) ( , , ) (5) Other (Please specify___________) (6) Personal Data ( ) 16. Gender ( ) Male ( ) (1)Female ( ) (2) 17. Age ( ) Less than 20 ( 20) (1)21-25 (2) 31. (3) 31-35(4) More than 35( 35) (5) 18 . Occupation ( ) Student ( / ) (1)Office Worker ( ) (2) Business Owner ( ) (3)Other Please specify_________ ( ) (4) 19. Income per month ( Less than 10,000 ( 10,000) (1)10,001-15,000(2) 15,001-20,000(3)More than 20,0000 ( 20,000) (4) ___________________________ Thank You _________________ / Coding [pic] [pic] [pic] Graphs 1. Response rate [pic] 2. [pic] 3. [pic] 4. [pic] 5. [pic] 6. [pic] 7. [pic] 8. [pic] 9. [pic] 10. [pic] 11. [pic] 12. [pic] 13. [pic] 14. [pic] 15. [pic] 16. [pic] References †¢ Gilbert A. Churchchill, Jr. , and Tom J. Brown (2007), Basic Marketing Research (6th ed. ), International Edition: Thomson South-Western. †¢ http://www. krispykreme. co. th/